As a content marketer, you may spend your time writing as much useful content as you can. In fact, you may be so busy producing content that you overlook the crucial next step: distributing your content. To help you get organised and stay on track when it comes to content ...
Our previous post set the stage for producing a successful webinar and generating warm leads for your practice. But every successful webinar needs great content. Create an outline for your webinar first As with producing a live speech or writing a thought leadership article, you should begin by creating an ...
Producing a successful lead-generation webinar for your law firm takes preparation, flawless execution and follow-through. Translation: it's a lot of work. However, do it right and you'll reap the rewards in qualified marketing leads for your practice. But then what? It feels a bit like successfully organising a big surprise ...
Have you ever attended a promising webinar but ended up wondering why you signed up in the first place? Or have you eaten lunch at your desk so you wouldn't miss an online panel discussion, only to find yourself answering emails or playing solitaire on your phone instead of learning ...
Law firm online marketing strategies continue to become more sophisticated every year and we see them being employed by an increasing number of law firms and lawyers. Smart law firms and independent law practices realise the importance of online marketing and are using it to generate awareness and attract new ...
According to a centuries-old business myth, lawyers are the inhabitants of a secret world where everything is black and white and they speak a mysterious language called Legalese. Only native speakers of this language are privy to its origins, and few outsiders grasp its meaning. Perhaps that is a slight ...
