12 December 2016

The importance of measurement in your content marketing

Half the money I spend on advertising is wasted; the trouble is I don't know which half. - John Wanamaker Your law firm has achieved its goal of rolling out a multi-channel content marketing initiative and your marketing team or attorneys are regularly contributing blog content, social media posts and ...   

28 November 2016

Finding the best content marketing channels for your law practice

You've secured executive buy-in to embark on a content marketing programme for your law firm. Congratulations! Your practice is sure to benefit; after all, there are so many excellent content channels to tap into - such as new content areas for your website, a corporate blog, white papers for download, ...   

21 November 2016

Seven important content marketing channels for law practices

If you want to generate awareness for your law firm, demonstrate expertise in a specific area of law, and attract more clients, adding content marketing channels to your marketing mix is the way to go. By creating targeted content, including a keyword-rich corporate website, regular blog posts and a strong ...   

14 November 2016

How to develop a content marketing strategy (and why you need one)

Your law practice has made the smart decision to embrace content marketing to attract new clients and build loyalty. Now what? Just as every case requires a strategy in order to be successful, a good content marketing programme begins with a content marketing strategy. Here are some tips to help ...   

07 November 2016

Useful content: the core of an effective marketing strategy

It's no secret that we're living in the digital information age. Today's Buyer 2.0 performs online research before making a purchase, and this includes purchases made by business buyers. According to the 2014 State of B2B Procurement study from the Acquity Group , 94% of business buyers do some form ...   

31 October 2016

How to apply the right tone for each online channel

If there is just one piece of advice to give when producing online content, it is "be authentic". The tone of traditional print marketing and advertising in the legal profession could best be summed up as "authoritative", but the Internet is by and large a less buttoned-up medium because it ...