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25 May 2017

Know your customer - why you should create tailored content

In our last post, we talked about the importance of good content in terms of improving your search engine rankings. Now let's discuss good content in terms of what makes it 'good'. Creating unique, high-quality, educational content should be the number one task on your list if you want your ...   

18 May 2017

SEO 101: What attorneys need to know

As marketers, we're responsible for staying on top of the latest online marketing trends. The most important information you need to know is how to drive targeted traffic to your law firm's website. This is where search engine optimisation (SEO) comes in. If you don't know the first thing about ...   

17 May 2017

The lawyer's guide to using LinkedIn as a marketing tool

The premier online professional networking and employment-oriented website, LinkedIn has more than 467 million accounts, 106 million of which are active. With those kinds of stats, there are many reasons why lawyers should use LinkedIn as a marketing tool, yet many lawyers we have spoken with are unsure about how ...   

02 May 2017

Ready for your close-up? Make video marketing work for your firm

In our last post on marketing to different generational groups, we touched on the fact that each group reacts to different video styles and lengths. But whether you want to reach a young professional audience or older professionals, video marketing is a very effective channel for today's law practices. Video ...   

21 April 2017

How to add value to your online content

In his ground-breaking book SPIN Selling , behavioural scientist turned sales training guru Neil Rackham stated that the definition of a successful sales call is one after which the client would have been happy to write the seller a cheque in exchange for the value they received. The same could ...   

04 April 2017

How to reach boomers, Gen-Xers and millennial clients with content marketing

There's no such thing as a one-size-fits-all approach to content marketing. This is especially true when it comes to marketing to different age groups. People who grew up in different decades were deeply influenced by the mores, technologies and popular culture of their generation, and thus respond better to different ...