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21 August 2017

Planning your law firm's first webinar (and how to keep people interested)

Have you ever attended a promising webinar but ended up wondering why you signed up in the first place? Or have you eaten lunch at your desk so you wouldn't miss an online panel discussion, only to find yourself answering emails or playing solitaire on your phone instead of learning ...   

14 August 2017

Is your firm on trend? Five digital marketing trends you need to know about

Law firm online marketing strategies continue to become more sophisticated every year and we see them being employed by an increasing number of law firms and lawyers. Smart law firms and independent law practices realise the importance of online marketing and are using it to generate awareness and attract new ...   

04 August 2017

The tricky business of tone

According to a centuries-old business myth, lawyers are the inhabitants of a secret world where everything is black and white and they speak a mysterious language called Legalese. Only native speakers of this language are privy to its origins, and few outsiders grasp its meaning. Perhaps that is a slight ...   

28 July 2017

Make your case with infographics

Just about every article you read on the topic of content marketing states that blogs are the cornerstone of a successful content marketing programme. So it might come as something of a surprise to learn that infographics actually outperform blogs. You may think that a blog post is inexpensive to ...   

21 July 2017

Readability - why your content may not be getting read

Whether you're a marketer at a law practice or an attorney writing content as part of your firm's content marketing initiative, you know that producing quality content is time consuming. If you find, after putting in the time to write content, that your audience is not reading it, you should ...   

14 July 2017

Why your law firm needs a content marketing editorial calendar

A content marketing editorial calendar is an essential planning document that gives you and your team a centralised way to plan what content you will deliver and when you need to have your content ready to post. The editorial calendar gives you a holistic view of your content marketing strategy ...