Blog / Lexology and Passle Event: Driving effective content creation and distribution – roundup and thank you

21 October 2021

On Thursday 14 October 2021 we hosted a successful webinar in partnership with Passle. We were joined by Moya Williams of Macfarlanes and Jennifer Conley and Carrie Meigs of Michael Best, who discussed how they engage with clients and prospects through thought leadership, and how Lexology and Passle work together to drive greater results for their firms.

It was fantastic to hear how both these firms focus on content creation and thought leadership in their day-to-day practices, and was a great opportunity for our attendees to gain from their advice and hear how they are overcoming any thought leadership challenges. Here are some key takeaways from the webinar:

- Ensure you have a distribution strategy allowing content to have sufficient amounts of ‘air time’
- To reach the right audience, make sure content is written for your audience and avoid complicated jargon
- Provide regular updates on content performance to your authors utilising the analytics tools available to you
- To demonstrate the ROI of your content strategy and thought leadership, share internal success stories 
- Law firms are now using gamification and employee advocate programmes as a method of engaging their lawyers in driving content creation

Download our latest guide on content writing: best practices to share with your team.

If you were unable to attend this webinar and would like to watch the full recording, please reach out to Shivani Patel, [email protected].