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06 March 2017

Using current events to drive traffic to your blog

Whether you've been publishing your law firm's blog for several years or for just a few months, it can be a challenge to come up with relevant legal topics that will engage loyal readers and attract new followers. One effective way to drive blog traffic is to write about current ...   

15 February 2017

Five reasons why lawyers should blog more in 2017

According to the AM Law 200 Blog Benchmark Report 2015, blogging among law firms has increased twelvefold over the last decade. Some 82% of AM Law 200 firms have at least one active blog (DLA Piper has 21 in total!). Blogging is also no longer restricted to North American and ...   

07 February 2017

Building online awareness of your practice area expertise

How many competitors do you have in your jurisdiction and area of expertise? Depending on your location and the size of your law firm, you probably have many - and a quick web search will confirm the fact. If your firm has a solid content marketing strategy, there are digital ...   

31 January 2017

Free content marketing tools that your law practice should know about

Marketing your law firm can be a challenge, especially if you do not have a dedicated marketing person on staff. We put together this list of helpful - and free - content marketing tools to make it easier for you to come up with an effective strategy and measure the ...   

11 January 2017

Five website marketing metrics that every law firm needs to know -Part II

Last time, we began our discussion of key website metrics that every legal practice should track to drive more qualified prospects to its site. Let's continue today with a look at three other metrics you want to measure - average page views, average session duration and bounce rate - and ...   

12 December 2016

Five website marketing metrics that every law firm needs to know -Part I

Measurement is what makes marketing a science, rather than a superstition - Forbes magazine Your website is the single most important and most influential platform for your marketing content that you have at your disposal - and the most controllable. In our last post, we looked at the importance of ...