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21 April 2017

How to add value to your online content

In his ground-breaking book SPIN Selling , behavioural scientist turned sales training guru Neil Rackham stated that the definition of a successful sales call is one after which the client would have been happy to write the seller a cheque in exchange for the value they received. The same could ...   

04 April 2017

How to reach boomers, Gen-Xers and millennial clients with content marketing

There's no such thing as a one-size-fits-all approach to content marketing. This is especially true when it comes to marketing to different age groups. People who grew up in different decades were deeply influenced by the mores, technologies and popular culture of their generation, and thus respond better to different ...   

10 March 2017

Best practices for sharing content via third-party websites

Any legal practitioner who has written a blog post, article or white paper knows all too well that it's time consuming and takes focus. The good news is that not only does sharing original content on your own website help to strengthen your position as a subject-matter expert to current ...   

06 March 2017

Using current events to drive traffic to your blog

Whether you've been publishing your law firm's blog for several years or for just a few months, it can be a challenge to come up with relevant legal topics that will engage loyal readers and attract new followers. One effective way to drive blog traffic is to write about current ...   

15 February 2017

Five reasons why lawyers should blog more in 2017

According to the AM Law 200 Blog Benchmark Report 2015, blogging among law firms has increased twelvefold over the last decade. Some 82% of AM Law 200 firms have at least one active blog (DLA Piper has 21 in total!). Blogging is also no longer restricted to North American and ...   

07 February 2017

Building online awareness of your practice area expertise

How many competitors do you have in your jurisdiction and area of expertise? Depending on your location and the size of your law firm, you probably have many - and a quick web search will confirm the fact. If your firm has a solid content marketing strategy, there are digital ...