Currently, the fashion industry is flooded with alternative luxury clothing from mass-market stores and online showrooms. However, famous brand replicas are still in high demand, not only in the province, but also in the capital city.

Lenta.ru correspondent Maya Ponomarenko says, there are quite a few reasons for people's interest in replicas: it may be a desire to build an impression of a certain status around themselves or just an intention to get the approval of the audience in social media.

According to experts of BrandMonitor, the annual turnover of the luxury counterfeit market has increased over the legal turnover by 30 billion rubles. 95% of counterfeit goods come from China and the majority is a copy of the most popular or sometimes discontinued models.

The expensive clothing items are a monetary investment that could be passed on to the next generation, as, for example, many people in Italy do. You can buy them both in boutiques and showrooms. However, the second one could be a place for counterfeit goods.

YouTube blogger Katya Kanasova exposes on her channel showrooms selling bags ordered on AliExpress at a cost below 300-500 rubles and retailing under the guise of a unique exclusive items for 3500 rubles.

Why do people buy expensive fakes of luxury brands? lenta.ru found from the showroom owner, who wished to remain anonymous.

According to the entrepreneur, replicas are divided into different categories. The low-costs are usually not a copy themselves, but products similar to a branded item. Luxury replicas are made according to the patterns of original products. Many buyers purchase such products, although they can afford the original one, but just want to save some money on seasonal trends.

The fake goods market is thriving despite the pandemic. According to the Russian Newspaper, the customs authorities of Novorossiysk identified a batch of counterfeit Nike products, consisting of more than 200 units of sports shoes and 72 items of clothing. Fakes were found during the inspection of a large retail outlet in Novorossiysk, according to officials, the entrepreneur did not have documents confirming the legal use of the trademark. The copyright holder pointed out signs of counterfeiting and estimated the damage at 2 million rubles.