A recent European Commission speech relating to the results of an EU-wide consultation on unfair practices by online intermediaries touched on potential reforms to the B2B market. The Commission has acknowledged that businesses, in particular SMEs, are harmed by unfair practices and contract terms in B2B relations with traders with greater market power. The current EU rules relating to B2B relations only cover misleading advertising and the issue was raised as to whether existing consumer protection rules should be extended to include B2B relations, as is already the case to different degrees in several Member States. The results of the consultation indicated that whilst more than half of individual businesses supported the extension of the protection rules on B2B commercial practices beyond the marketing stage, the introduction of a black list of B2B commercial practices and the extension of the Unfair Contract Terms Directive to B2B contracts had less support from the public authorities and from business associations in particular.