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Blog

14 September 2017

How to create killer content for your webinar

Our previous post set the stage for producing a successful webinar and generating warm leads for your practice. But every successful webinar needs great content. Create an outline for your webinar first As with producing a live speech or writing a thought leadership article, you should begin by creating an ...   

31 August 2017

Getting the most mileage out of your webinar

Producing a successful lead-generation webinar for your law firm takes preparation, flawless execution and follow-through. Translation: it's a lot of work. However, do it right and you'll reap the rewards in qualified marketing leads for your practice. But then what? It feels a bit like successfully organising a big surprise ...   

21 August 2017

Planning your law firm's first webinar (and how to keep people interested)

Have you ever attended a promising webinar but ended up wondering why you signed up in the first place? Or have you eaten lunch at your desk so you wouldn't miss an online panel discussion, only to find yourself answering emails or playing solitaire on your phone instead of learning ...   

14 August 2017

Is your firm on trend? Five digital marketing trends you need to know about

Law firm online marketing strategies continue to become more sophisticated every year and we see them being employed by an increasing number of law firms and lawyers. Smart law firms and independent law practices realise the importance of online marketing and are using it to generate awareness and attract new ...   

04 August 2017

The tricky business of tone

According to a centuries-old business myth, lawyers are the inhabitants of a secret world where everything is black and white and they speak a mysterious language called Legalese. Only native speakers of this language are privy to its origins, and few outsiders grasp its meaning. Perhaps that is a slight ...   

28 July 2017

Make your case with infographics

Just about every article you read on the topic of content marketing states that blogs are the cornerstone of a successful content marketing programme. So it might come as something of a surprise to learn that infographics actually outperform blogs. You may think that a blog post is inexpensive to ...   


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