Maddocks has advised Alvia Asset Partners on the acquisition of a majority investment into The Automotive Group (TAG). Alvia is investing alongside Managing Director Michael Petersen, who has led TAG since 2009 and has spent more than 30 years with the business.
TAG is a leading Australian auto consumables supply and sales business with a unique operating model spanning two core divisions: • Dealer & Workshop Direct - supplying consumables and equipment directly to car dealerships and independent workshops • On‑Site Sales - embedded sales personnel working with dealerships to manage preventative maintenance product sales
The acquisition aligns with Alvia’s focus on partnering with high‑growth, niche market leaders. The firm has articulated ambitious expansion plans for TAG, leveraging the strong fundamentals of the Australian automotive aftermarket. National aftermarket auto‑parts spending exceeded A$15 billion in 2024 and is projected to grow to A$24 billion by 2033, underpinned by essential consumables and the sustained increase in vehicle ownership.
The Maddocks corporate team was led by Partners Elizabeth Lilley and Andrew McNee, supported by Stephen Dyason and Joshua Green.
