Secondhand fashion is "chic" and "in" - with new players emerging on the market. Will that also lead to an increase in legal and in particular trademark disputes? Think about issues around exhaustion (and use of trademarks in advertisements), parallel-imports (of secondhand goods from one jurisdiction to another), relabeling or repackaging (into boxes or bags initially used for other models), counterfeit second hand goods as well as genuine use (does third party sale of branded secondhand goods amount to use of the trademark by the trademark owner)...
Secondhand clothing has long been perceived as less fashionable that its new-clothing-counterpart, and mainly sought by bargain hunters. However, this perception has changed, and now many consumers consider secondhand clothing to be of identical or even superior quality to unworn clothing.
