Is EU case law keeping pace with the move to "functional foods" in the wellness space? Driven by consumer preferences and accelerated by the pandemic, this cross-over area is growing. Michel Rorai (lead IP counsel at Unilever for Foods and Refreshment) and I explore the topic in this article for Managing IP.
COVID-19 and the ‘wellness’ trademark boom Michel Rorai, lead IP counsel at Unilever, and Jessica Le Gros, partner at Baker Mckenzie, say filings for health and ‘wellness’ products are increasingly coming into conflict with traditional food branding
https://www.managingip.com/article/b1plcjfr5r94nv/covid-19-and-the-wellness-trademark-boom
