BBB National Programs is the home of independent industry self-regulation in the United States. We are driven by our mission to be the place where businesses go to enhance consumer trust and where consumers are heard. Industries rely on us to hold themselves accountable to responsible business practices and better serve consumers.
Our independent industry self-regulation, accountability, and dispute resolution programs have a long track record of success, beginning with the founding of our National Advertising Division in 1971. Today, we operate nearly 20 self-regulation and dispute resolution programs.