Quick view: Considering whether the financial promotion rules apply (UK)

Updated as of: 30 September 2025
This Quick view provides a concise summary of the financial promotion rules. It is aimed at assisting private practice and in-house legal and compliance teams when making decisions about whether the rules apply to a given communication by providing regulatory references and practical guidance. This remains an area of heightened regulatory scrutiny. The Financial Conduct Authority (FCA) is actively monitoring the market to assess compliance and is prepared to take enforcement action punishable by fines, imprisonment or both.