Aline Drucker, General Counsel at Invicta Watch Group, shares tips on how GCs can overcome a disparity in bargaining power and adopt an “entrepreneurial” approach when negotiating a licensing partnership with a big brand. Filed under Australia Canada European Union Global United Kingdom USA Company & Commercial Copyrights Internet & Social Media Media & Entertainment Topics Artificial intelligence Bargaining power ChatGPT Collective bargaining agreements Contract management Contractual term Copyright infringement Enterprise bargaining agreement Force majeure General counsel IP licensing Litigation Job roles In-house counsel
