How-to guide: Practical considerations when drafting end user licence agreements (EULA) (B2B) (UK)  

Updated as of: 17 September 2025
This guide outlines the key legal and commercial issues to consider when drafting a business-to-business (B2B) end user licence agreement (EULA) in the UK. It highlights the key points for both licensors and licensees to consider, ensuring end users understand their rights and responsibilities, compliance with applicable laws and protection of intellectual property. The guide is intended to assist private practice and in-house lawyers in preparing template agreements and when assessing third-party terms.