Data privacy lawyers recommend companies adopt heightened data due diligence practices when using personalised pricing to mitigate US privacy and antitrust risks. Filed under USA Banking IT & Data Protection Topics Anti-competitive practices Big data Consent Data Data protection and privacy Data protection and privacy policy Discrimination Due diligence Personal data Targeted advertising Organisations Consumer Financial Protection Bureau (USA) Federal Trade Commission (USA) MasterCard PepsiCo Industries Agribusiness & food Beverages Consumer & retail Financial services Financial services corporate Platforms & online marketplaces Technology