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Articles

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Advert - Transparency requirements for influencers

USA, United Kingdom - May 14 2019 They are the stars of the young generation, brand ambassadors for organizations and leaders on social media: influencers. With their......

Dr. Alexander Hardinghaus, Ramona Kimmich, John P. Feldman.

If you want to follow the trend, make sure you are CMA compliant

USA, United Kingdom - February 26 2019 In today’s digital age, brands are increasingly utilising the platforms of celebrities, vloggers, bloggers and other social media personalities...

Dani Khang, Sakil A. Suleman.

Influencing the Influencer - how to be CMAcompliant

United Kingdom - February 25 2019 With the growing use of social media platforms and the evolution of a new kind of e-celeb, it is no surprise that brands are increasingly utilising...

Dani Khang, Sakil A. Suleman.

Is that a selfie or an ad? UK watchdog launches investigation into influencer marketing

United Kingdom - September 4 2018 We are all familiar with celebrities and social media stars using their social media accounts to promote brands and products. For some, it is their...

Gregor Pryor.

50 off - New guidance on pricing practices ‘reduced’ to a set of common sense principles

United Kingdom - March 20 2017 The Chartered Trading Standards Institute (CTSI) has produced a new pricing practice guide which moves towards a principle-based approach. The new...

Gregor Pryor.