Industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the Italy breakfast cereals market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
The breakfast cereals market comprises the retail sale of hot and ready-to-eat cereals. The hot cereals category consists of traditional products such as porridge oats, instant mixes and ready-to-heat products. The ready-to-eat cereals category consists of children's and family breakfast cereals such as, flakes, muesli and other RTE cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2017 exchange rates.
The Italian breakfast cereals market generated total revenues of $514.4m in 2017, representing a CARC of -0.2% during the review period.
Market consumption volume declined with a CARC of -1.2% during the review period, to total 70.3 million kg in 2017.
Economic instability largely affected purchasing power.