Singapore Life is a 100% digital direct insurer offering life cover. It also offers financial solutions to customers to help meet their protection, savings, and investment needs. Backed by IPGL (Holdings), the firm commenced operations in June 2017. It describes itself as an insurtech company that is looking to use technology “to provide a better insurance experience”.
This profile highlights an insurance company that is trying to grow a direct-to-customer online proposition for life insurance. It outlines its business structure, financial performance, products and strategy, and marketing and distribution activities before concluding with a SWOT analysis.
Key Questions Answered
- What does Singapore Life offer?
- What are Singapore Life’s strengths and weaknesses?
- What opportunities and threats will the company face going forward?