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Awaited judgment from the ECJ on dissemination of information by an independent third party - it may be regarded as advertising
  • Bird & Bird
  • European Union
  • July 17 2009

On 2 April 2009 the ECJ interpreted Article 86 of Directive 200183EC definition of advertising for medicinal products

Comparative advertising of a generic medicine
  • Bird & Bird
  • France
  • December 15 2009

It is not necessary within the meaning of Article L. 713-6 of the French Intellectual Property Code (“CPI”) to mention the brand of the reference product in comparative advertising for a generic medicine, as the healthcare professionals to which the advertising is directed have other means (namely, the INN - international non-proprietary name) by which to identify the corresponding reference product

Court confirms that a press release to journalists amounts to prohibited advertising of pharmaceuticals
  • Bird & Bird
  • Sweden
  • May 22 2013

This article is a follow-up to an article in our March 2012 update concerning the decision of the Swedish Medical Products Agency (the "MPA"

Fabian Niemann
  • Bird & Bird

Laure Dusart
  • Bird & Bird

Halász Bálint
  • Bird & Bird

Ruth Boardman
  • Bird & Bird