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Exploring the "investment" function; and is any advantage necessarily unfair?
  • Hogan Lovells
  • European Union
  • October 25 2011

The Court of Justice of the European Union held that the use of a sign identical to a third party's trademark as a keyword for identical goods and services within an internet referencing service infringed the trademark if it had an adverse effect on one of its functions.

Application of the "AdWords" decision of the CJEU and assessment of adverse effect on the trademark function of indicating origin
  • Hogan Lovells
  • European Union, France
  • April 14 2011

The decision of the Court of Appeal provides the most detailed application of the recent "AdWords" decision of the Court of Justice of the European Union (CJEU) in France.

Advocate General: keyword advertising by eBay does not constitute a trademark infringement with respect to infringing goods on the marketplace
  • Hogan Lovells
  • United Kingdom, European Union
  • January 20 2011

Advocate General Jääskinen delivered his opinion in L'Oréal v. eBay, a case referred to the Court of Justice of the European Union for a preliminary ruling from the High Court of Justice of England and Wales.

Natalia Gulyaeva
  • Hogan Lovells

Eiichiro Kubota
  • Hogan Lovells

Alexander Leister
  • Hogan Lovells

Eugene Low
  • Hogan Lovells

Valerie Brennan
  • Hogan Lovells

Jane Seager
  • Hogan Lovells

Dr. Eva Vonau
  • Hogan Lovells