We use cookies to customise content for your subscription and for analytics.
If you continue to browse Lexology, we will assume that you are happy to receive all our cookies. For further information please read our Cookie Policy.

Search results

Order by: most recent most popular relevance

Results:1-3 of 3

Trademark infringement: social media and email marketing may contribute to consumer confusion
  • Dentons
  • USA
  • August 24 2011

The District Court for the Northern District of California has held that the use of online marketing channels, such as advertising on social networking sites and via e-mail marketing campaigns, is evidence that is likely relevant in trademark infringement actions.