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Exploring the "investment" function; and is any advantage necessarily unfair?
  • Hogan Lovells
  • European Union
  • October 25 2011

The Court of Justice of the European Union held that the use of a sign identical to a third party's trademark as a keyword for identical goods and services within an internet referencing service infringed the trademark if it had an adverse effect on one of its functions.


Ingrid Stables
  • Hogan Lovells