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Update on use of competitor’s brand as Google AdWords
  • Eversheds Sutherland (International) LLP
  • United Kingdom, European Union
  • September 30 2011

Most readers will be familiar with AdWords Google’s advertising service which allows businesses to select keywords which, if searched against by Internet users, will bring up the business’s advertising link as a sponsored search result.

What’s in a company name?
  • Lewis Roca Rothgerber Christie LLP
  • USA
  • September 2 2011

A great deal if you choose the name carefully, as it will identify the company and be recognized by consumers as the source of the company's products and services.