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TozziniFreire Advogados | Brazil | 31 Oct 2017

ICMS-comunicação - TIT decide pela não incidência sobre o “Google AdWords”

A 4ª Câmara Julgadora do Tribunal de Impostos e Taxas (TIT) decidiu recentemente pela não incidência de ICMS-Comunicação sobre os serviços de…

Bird & Bird LLP | United Kingdom | 6 Apr 2017

Trade marks infringement and passing off: consent to use and targeting

The High Court has rejected trade mark infringement and passing off claims in relation to the domain in conjunction with Google AdSense…

Thompson Coburn LLP | Canada, USA | 22 Mar 2017

Keyword ads — Only infringing if they’re confusing

Neighbors can be helpful. Our Canadian neighbors may have just helped U.S. trademark owners who wonder about the legality of use of their trademarks…

Michelmores LLP | United Kingdom | 17 Mar 2017

Google AdSense issue considered by the High Court for the first time

The High Court has considered trade mark infringement/passing off in the context of Google AdSense for the first time. Google AdSense offers website…

Shoosmiths LLP | European Union, United Kingdom | 16 Mar 2017

Are trade marks fair game for use as Google AdWords?

This article looks at the rise of online advertising amongst brand owners and the impact on Google AdWords. Expenditure on internet advertising in…

Bristows | European Union, United Kingdom | 8 Mar 2017

Collusion in the online economy - new competition law traps for the unwary?

We reported last year on the Eturas decision, in which the Court of Justice ruled that technical measures applied on an online platform gave rise to a…

Cuatrecasas | European Union, Spain | 8 Mar 2017

¿Es posible usar la marca de un competidor como keyword en Adwords?

La entidad Citylift S.A. (Citylift) contrató un servicio remunerado de referenciación en Google, denominado AdWords, en el que incluyó como palabra…

Novagraaf | European Union | 29 Nov 2016

Putting Google Adwords back on the trademark agenda?

The recent judgement in Victoria Plum Limited v Victorian Plumbing Ltd has once again raised the use of trademarks in keyword advertising. But, has it…

Kelley Drye & Warren LLP | USA | 31 Aug 2016

Causality and Diluting Trademarks Through Online Searches: What the FTC Missed in 1800Contacts

The FTC sued 1800Contacts for entering into a series of agreements with competitors that limited the competitors’ ability to bid on certain…

Addisons | Australia | 21 Jun 2016

All is fair in Love, War and Search Engine Optimisation? Not quite, but using a Competitors' Brand as Google AdWords, may well be……

Search Engine Optimisation for online businesses is an important issue, which requires the expenditure of significant time, money and effort to…
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