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Morgan, Lewis & Bockius LLP | United Kingdom | 1 May 2023
Sports Sponsorship Agreements in the Digital Age
Technological advances and changes prompted by COVID-19 have driven an evolution in sports sponsorship agreements, from traditional advertising to a…
Ashurst | Australia, Global | 4 Apr 2023
Ambush Activism - Trends in Ambush Marketing
The flurry of major global sporting events in the wake of COVID-19 pandemic has presented those looking to engage in ambush marketing with fresh…
Licks Attorneys | Brazil | 20 Mar 2023
The sponsorship ethics of pharmaceutical and medical companies for physicians speaking in conferences
This is certainly one of the most controversial topics in recent years with regard to the interaction of the medical profession with the health…
SKW Schwarz | Qatar | 9 Dec 2022
Sponsoringvereinbarungen, Imageschutz und unliebsame politische Botschaften
Die allgemein kontrovers betrachtete Fußballweltmeisterschaft in Katar wirft ein Schlaglicht auf ein in jüngster Zeit in verschiedenen Schattierungen…
SKW Schwarz | Qatar | 9 Dec 2022
Sponsorship agreements, reputation protection and unwelcome po-litical messages
The World Cup in Qatar, which is generally regarded as controversial, throws light on a topic that has recurred in various shades quite frequently in…
Kalus Kenny Intelex | Australia | 6 Dec 2022
Navigating tensions between athlete ideals and corporate partnerships
It has been a big few weeks in Australian sport. Tensions have sparked surrounding the competing interests of athletes’ ideals and brand identity…
Bristows | United Kingdom | 25 Nov 2022
Termination fees and the cost of making an early exit from Old Trafford...
As reported by The Athletic (subscription required) Manchester United's front-of-shirt sponsor TeamViewer appears to be under pressure from its…
Loyens & Loeff | European Union, USA | 20 Oct 2022
US alternative investment fund sponsors aiming for a European capital raise - some practical reflections
The majority of the more sizable US based fund sponsors have the topic of an EU capital raise on their agenda. For some it is just a vague dot on the…
Lee and Li Attorneys at Law | Taiwan | 4 Jul 2022
Can event sponsorship serve to establish a trademark's well-known status?
Administrative judgments rendered by the Intellectual Property and Commercial Court over the years have mostly rejected event sponsorship as evidence of a trademark's well-known status. However, if parties submit evidence to prove that the relevant competition or event has been covered by domestic news outlets, it may be deemed that such event is known to domestic consumers and thus that the......
Herbert Smith Freehills LLP | United Kingdom | 5 Oct 2021
Government planning significant extension to UK's pensions notifiable events regime for corporates
The government has confirmed it plans to make long-anticipated changes to the UK's pensions notifiable events regime. The changes, first floated in…
