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5 Rules to Avoid your Trade Mark Becoming Generic
  • FRKelly
  • Ireland
  • November 8 2017

The exclusive rights to a brand name, gained through its registration as a Trade Mark, can be lost through careless and improper use. This can happen

Part 1: Trademarks 101 - Building and Protecting Your Food & Beverage Brand
  • Davis Wright Tremaine LLP
  • USA
  • October 20 2017

So you've got an idea for a food or beverage product or maybe even a product ready to go - but do you know how to build your brand? And better yet

Two New California Employment Laws To Take Effect in January
  • Dykema Gossett PLLC
  • USA
  • October 16 2017

On October 12, 2017, Governor Brown signed two new laws that take effect January 1, 2018, that will affect California employers. Senate Bill (SB) 63

Completing brand and design clearance
  • Gowling WLG
  • European Union, United Kingdom
  • October 5 2017

The phrase brand and design clearance captures a whole array of things, but fundamentally refers to the checks that a company runs during the stage

Familiarity equals value: study suggests overwhelming majority of consumers dislike brand name changes
  • World Trademark Review
  • Global, United Kingdom
  • October 3 2017

New research from marketplace platform Onbuy.com has revealed that a high proportion of consumers think negatively about rebrands that involve a name

Highly Regulated Speech: California Considers New Limits on Cannabis Branded Merchandise
  • Arent Fox LLP
  • USA
  • October 2 2017

For branded cannabis products entering the California market, the Medicinal and Adult-Use Cannabis Regulation and Safety Act (MAUCRSA), passed on June

FTC Settles its First Complaint Against Social Media Influencers
  • Greenberg Traurig LLP
  • USA
  • September 26 2017

As previously reported, the Federal Trade Commission (FTC) has begun to take notice of advertising activities involving social media influencers. In

India: “Building Trademarks” and the Right to Click Pictures
  • SS Rana & Co
  • European Union, India
  • September 8 2017

The very definition of a trademark under Indian law stresses the need to be "graphically represented", i.e. in a two-dimensional form. Section

UGC Uncertainty Consternation Continues
  • Baker & Hostetler LLP
  • USA
  • September 7 2017

In April 2017, the 9th Circuit Court of Appeals startled online service providers that allow users to post content (known as UGC, or user-generated

Why Startups Need to Protect Their IP Before Disclosing Their Technology
  • Husch Blackwell LLP
  • USA
  • August 30 2017

Intellectual Property (IP) is a key component of almost every startup’s business. It can distinguish a startup from its competition, attract