2,239 results found
Studio Legale Jacobacci & Associati | Italy | 1 Jun 2023
In alto i calici! La rinomanza del marchio “Stock”
Gli amanti del buon bere non avranno probabilmente alcun tentennamento nell'associare il termine "Stock" a una gamma di noti liquori e, in…
RK Dewan & Co | Global, USA | 23 May 2023
Accidental Inventions - Potato Chips
Accidental Inventions as the name suggests refer to the discovery or creation of something new or useful that was not intentionally sought after…
AJ Park | China | 18 May 2023
Developing and protecting brands in China
It is no secret that China is a large market with unrivalled growth opportunity for many businesses. The foundation to successfully operating in any…
RK Dewan & Co | India | 10 May 2023
Stories behind Brands- Hermes Birkin Bag
Stories behind Brands- Hermes Birkin Bag Brands are more than just a name or a logo; they embody a story and a legacy that have been built over time…
RK Dewan & Co | Global | 4 May 2023
Stories behind Brands - Chanel No.5
Brands are more than just a name or a logo; they embody a story and a legacy that have been built over time. Behind every brand, there is a rich…
Gill Jennings & Every LLP | United Kingdom | 2 May 2023
Three Essential Steps to Prevent Your New Brand Being a Financial Disaster
Imagine the scenario - after months of planning and research, everything has come together for your new brand. Days of brainstorming have led to…
Smart & Biggar | Canada | 28 Apr 2023
Green branding or greenwashing? Regulatory considerations
Over the past several years, companies across the globe have seen an increasing demand for green and sustainable products and services. However, companies should be aware that there is a fine line between green branding and greenwashing. This article is part of a series on green branding in Canada. In particular, this article examines the regulatory considerations.
RK Dewan & Co | Global | 28 Apr 2023
Stories behind Brands - Gucci
Brands are more than just a name or a logo; they embody a story and a legacy that have been built over time. Behind every brand, there is a rich…
Smart & Biggar | Canada | 24 Apr 2023
Green branding or greenwashing? Trademark implications
Over the past several years, companies across the globe have seen an increasing demand for green and sustainable products and services. However, companies should be aware that there is a fine line between green branding and greenwashing. This article is part of a series on green branding in Canada. In particular, this article examines the trademark implications.
Paula Zirinsky | Global | 18 Apr 2023
Marketing Opportunities in a Slow Market
In a market poised for a slowdown, the temptation to make budget cuts that may not seem to have an obvious impact on revenue needs to be controlled…
