Clear all

Refine your search

Content type
Tags
Firm name
Author
Jurisdiction
Language

3,469 results found

Article
Ask Lexy

AWA | Global | 25 May 2022

Why brand owners should start preparing for blockchain domain names

Blockchain technology is part of the Web 3.0 revolution, founded on decentralisation, privacy and individual ownership. It goes against the largely…
Article
Ask Lexy

RK Dewan & Co | USA | 24 May 2022

Kamikaze marketing strategy - suicide bombing by brands

Have you heard about this, kamikaze branding strategy as the name suggests is a strategy where a brand launches a brand that is intended to fail and…
Commentary
Ask Lexy

Inlex IP Expertise | Global | 16 May 2022

Trademarks, NFTs and the metaverse: business opportunities and legal precautions

Not a day goes by without hearing about non-fungible tokens (NFTs) or the metaverse. This article looks at the commercial developments that are already being observed and the potential IP consequences of such developments. Companies should analyse the additional protection (including classes and activities) of trademarks that they must undertake to ensure that they hold the rights if they......
Commentary
Ask Lexy

Smart & Biggar | Canada | 9 May 2022

Generative art NFTs – what brand owners need to know about copyright protection

Non-fungible tokens (NFTs) continue to generate significant commercial value for brands through the licensing or transfer of IP and commercial rights. The market demand for NFTs is creating new opportunities and an increase in the use of automated methods for generating underlying artworks. This article examines the IP impacts of this trend and looks at whether copyright may subsist in......
Article
Ask Lexy

Gowling WLG | Global | 28 Apr 2022

How trademark advisers can help brand owners make sense of the metaverse

The Metaverse is having a moment, and brand owners are starting to take notice. But with all the social media and pop culture buzz surrounding the…
Article
Ask Lexy

Ankura Consulting Group, LLC | Global | 26 Apr 2022

Intellectual Property - The Building Blocks of Brand Value

Intellectual property rights are known not only to enhance the brand value of an organization but also to increase market capitalization. Technology…
Commentary
Ask Lexy

G&W Legal | Global | 25 Apr 2022

Protecting brand value in age of sensationalism

Young entrepreneurs have been using celebrities' names, and even famous quotes or catchphrases, for the purpose of branding their businesses or ventures. However, what might have become a lucrative business model for some has led to significant issues for celebrities. The unauthorised use of any attribute of a celebrity, such as their name, image or likeness, can cause serious loss to their......
Commentary
Ask Lexy

Wanhuida Intellectual Property | China | 11 Apr 2022

How to protect taglines in China

A "tagline" is a catchy quip, used in advertising, that helps customers to identify a brand and its marketing message. Naturally, businesses want to protect their innovative creations and prohibit others from using their taglines. In China, a tagline may be protected as a trademark, copyrighted literary work or a business sign (as provided for in the Anti-unfair Competition Law).
Article
Ask Lexy

RK Dewan & Co | India | 7 Apr 2022

‘Thums Up’ joins the billionaire’s club

Recently, the brand “Thums Up” became a billion dollar brand. The historic journey of the brand, makes for interesting reading. Prior to 1973, the…
Commentary
Ask Lexy

GEVERS | Global | 4 Apr 2022

Influencers and brand owners: handling wrongful use and art of letting go

The demand for enhancing the desirability of brands and delivering products to targeted demographics is growing rapidly; brands are increasingly hiring the services of social media influencers. As with all new practices, many legal questions may arise. To that end, this article clarifies some of the grey areas regarding trademark protection as it relates to social media influencer marketing.
Previous page 1 2 3 ...