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Studio Legale Jacobacci & Associati | Italy | 1 Jun 2023

In alto i calici! La rinomanza del marchio “Stock”

Gli amanti del buon bere non avranno probabilmente alcun tentennamento nell'associare il termine "Stock" a una gamma di noti liquori e, in…
Article
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RK Dewan & Co | Global, USA | 23 May 2023

Accidental Inventions - Potato Chips

Accidental Inventions as the name suggests refer to the discovery or creation of something new or useful that was not intentionally sought after…
Video

AJ Park | China | 18 May 2023

Developing and protecting brands in China

It is no secret that China is a large market with unrivalled growth opportunity for many businesses. The foundation to successfully operating in any…
Article
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RK Dewan & Co | India | 10 May 2023

Stories behind Brands- Hermes Birkin Bag

Stories behind Brands- Hermes Birkin Bag Brands are more than just a name or a logo; they embody a story and a legacy that have been built over time…
Article
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RK Dewan & Co | Global | 4 May 2023

Stories behind Brands - Chanel No.5

Brands are more than just a name or a logo; they embody a story and a legacy that have been built over time. Behind every brand, there is a rich…
Article
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Gill Jennings & Every LLP | United Kingdom | 2 May 2023

Three Essential Steps to Prevent Your New Brand Being a Financial Disaster

Imagine the scenario - after months of planning and research, everything has come together for your new brand. Days of brainstorming have led to…
Commentary
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Smart & Biggar | Canada | 28 Apr 2023

Green branding or greenwashing? Regulatory considerations

Over the past several years, companies across the globe have seen an increasing demand for green and sustainable products and services. However, companies should be aware that there is a fine line between green branding and greenwashing. This article is part of a series on green branding in Canada. In particular, this article examines the regulatory considerations.
Article
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RK Dewan & Co | Global | 28 Apr 2023

Stories behind Brands - Gucci

Brands are more than just a name or a logo; they embody a story and a legacy that have been built over time. Behind every brand, there is a rich…
Commentary
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Smart & Biggar | Canada | 24 Apr 2023

Green branding or greenwashing? Trademark implications

Over the past several years, companies across the globe have seen an increasing demand for green and sustainable products and services. However, companies should be aware that there is a fine line between green branding and greenwashing. This article is part of a series on green branding in Canada. In particular, this article examines the trademark implications.
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Paula Zirinsky | Global | 18 Apr 2023

Marketing Opportunities in a Slow Market

In a market poised for a slowdown, the temptation to make budget cuts that may not seem to have an obvious impact on revenue needs to be controlled…
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