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The meteoric rise of the so-called ‘Influencer’
  • Charles Russell Speechlys
  • United Kingdom
  • January 11 2018

You would have to have your head buried fairly deep in the sand to not have noticed the rising influence of so-called ‘influencers.’ Celebs (in the


Chinese brands rise, app store warning, and K-pop fans furious over T-ara trademark: news round-up
  • World Trademark Review
  • USA, South Korea, China, European Union
  • January 9 2018

In our latest news round-up we look at a brand protection technology company closing a $12 million investment round, an author seeking registered


Ads in disguise: Brand owners and influencers beware of German consumer protection laws
  • SKW Schwarz Rechtsanwälte
  • Germany
  • January 5 2018

sponsoredby and ad won’t help when it comes to necessary disclosure of sponsored advertising. German courts are asked to rule on content in


It's a "Brand" New Year for Nonprofits
  • Venable LLP
  • USA
  • January 4 2018

Now is a perfect time for nonprofit organizations to make a few New Year's resolutions regarding their brands (aka trademarks). Here are five


Building a commercial property brand
  • Charles Russell Speechlys
  • United Kingdom
  • November 30 2017

Creating a distinctive brand for a property development or estate can help raise its profile, making it more attractive to investors and tenants. It


5 Rules to Avoid your Trade Mark Becoming Generic
  • FRKelly
  • Ireland
  • November 8 2017

The exclusive rights to a brand name, gained through its registration as a Trade Mark, can be lost through careless and improper use. This can happen


Part 1: Trademarks 101 - Building and Protecting Your Food & Beverage Brand
  • Davis Wright Tremaine LLP
  • USA
  • October 20 2017

So you've got an idea for a food or beverage product or maybe even a product ready to go - but do you know how to build your brand? And better yet


Two New California Employment Laws To Take Effect in January
  • Dykema Gossett PLLC
  • USA
  • October 16 2017

On October 12, 2017, Governor Brown signed two new laws that take effect January 1, 2018, that will affect California employers. Senate Bill (SB) 63


Completing brand and design clearance
  • Gowling WLG
  • United Kingdom, European Union
  • October 5 2017

The phrase brand and design clearance captures a whole array of things, but fundamentally refers to the checks that a company runs during the stage


Familiarity equals value: study suggests overwhelming majority of consumers dislike brand name changes
  • World Trademark Review
  • United Kingdom, Global
  • October 3 2017

New research from marketplace platform Onbuy.com has revealed that a high proportion of consumers think negatively about rebrands that involve a name