3,469 results found
AWA | Global | 25 May 2022
Why brand owners should start preparing for blockchain domain names
Blockchain technology is part of the Web 3.0 revolution, founded on decentralisation, privacy and individual ownership. It goes against the largely…
RK Dewan & Co | USA | 24 May 2022
Kamikaze marketing strategy - suicide bombing by brands
Have you heard about this, kamikaze branding strategy as the name suggests is a strategy where a brand launches a brand that is intended to fail and…
Inlex IP Expertise | Global | 16 May 2022
Trademarks, NFTs and the metaverse: business opportunities and legal precautions
Not a day goes by without hearing about non-fungible tokens (NFTs) or the metaverse. This article looks at the commercial developments that are already being observed and the potential IP consequences of such developments. Companies should analyse the additional protection (including classes and activities) of trademarks that they must undertake to ensure that they hold the rights if they......
Smart & Biggar | Canada | 9 May 2022
Generative art NFTs – what brand owners need to know about copyright protection
Non-fungible tokens (NFTs) continue to generate significant commercial value for brands through the licensing or transfer of IP and commercial rights. The market demand for NFTs is creating new opportunities and an increase in the use of automated methods for generating underlying artworks. This article examines the IP impacts of this trend and looks at whether copyright may subsist in......
Gowling WLG | Global | 28 Apr 2022
How trademark advisers can help brand owners make sense of the metaverse
The Metaverse is having a moment, and brand owners are starting to take notice. But with all the social media and pop culture buzz surrounding the…
Ankura Consulting Group, LLC | Global | 26 Apr 2022
Intellectual Property - The Building Blocks of Brand Value
Intellectual property rights are known not only to enhance the brand value of an organization but also to increase market capitalization. Technology…
G&W Legal | Global | 25 Apr 2022
Protecting brand value in age of sensationalism
Young entrepreneurs have been using celebrities' names, and even famous quotes or catchphrases, for the purpose of branding their businesses or ventures. However, what might have become a lucrative business model for some has led to significant issues for celebrities. The unauthorised use of any attribute of a celebrity, such as their name, image or likeness, can cause serious loss to their......
Wanhuida Intellectual Property | China | 11 Apr 2022
How to protect taglines in China
A "tagline" is a catchy quip, used in advertising, that helps customers to identify a brand and its marketing message. Naturally, businesses want to protect their innovative creations and prohibit others from using their taglines. In China, a tagline may be protected as a trademark, copyrighted literary work or a business sign (as provided for in the Anti-unfair Competition Law).
RK Dewan & Co | India | 7 Apr 2022
‘Thums Up’ joins the billionaire’s club
Recently, the brand “Thums Up” became a billion dollar brand. The historic journey of the brand, makes for interesting reading. Prior to 1973, the…
GEVERS | Global | 4 Apr 2022
Influencers and brand owners: handling wrongful use and art of letting go
The demand for enhancing the desirability of brands and delivering products to targeted demographics is growing rapidly; brands are increasingly hiring the services of social media influencers. As with all new practices, many legal questions may arise. To that end, this article clarifies some of the grey areas regarding trademark protection as it relates to social media influencer marketing.
