Reed Smith LLP | Global | 5 Mar 2024
As 2024 begins, we reflect on the past few months in the adtech World and look ahead to what this New Year will bring. As we Publish this round-up…
Reed Smith LLP | Global | 18 Nov 2018
The International Chamber of Commerce (ICC) has revised its code of conduct for advertising and marketing (the ICC code) to keep up with the “rapid…
Reed Smith LLP | Global | 28 Sep 2014
The International Food and Beverage Alliance (IFBA) has delivered an open letter to the World Health Organisation (WHO), voluntarily pledging to…
Reed Smith LLP | Global | 5 Oct 2012
Google has launched a new advertising format this week which it says will be better at targeting consumers and more cost effective for advertisers.
Reed Smith LLP | Global | 20 Jun 2011
Advances in digital wired and wireless technology are rapidly expanding both the types of media and the devices that advertising, marketing and brand professionals can use to reach consumers
Reed Smith LLP | Global | 17 Jun 2011
Facebook revised its promotion rules for sweepstakes and contests on the premier social networking site
Reed Smith LLP | Global | 17 Jun 2011
Facebook has rolled out a new feature that uses photo recognition technology to suggest friends' names to tag in uploaded photos.
Reed Smith LLP | Global | 11 Apr 2011
The domain name system is now poised to change dramatically based on a highly controversial proposal for new generic top level domains (gTLDs) approved initially in 2008 by the International Corporation for Assigned Names and Numbers (ICANN), the not-for-profit organization responsible for coordinating the Internet addressing system.
Reed Smith LLP | Global | 25 Aug 2009
For decades, advertisers, agencies and the media have hung onto every Neilsen rating to tell them who was watching television, what they were watching, and for how long.
Reed Smith LLP | Global | 15 Jul 2009
The World Federation of Advertisers, in conjunction with Nielsen, has published a major survey on consumer attitudes on the value of advertising.