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Familiarity equals value: study suggests overwhelming majority of consumers dislike brand name changes
  • World Trademark Review
  • United Kingdom, Global
  • October 3 2017

New research from marketplace platform Onbuy.com has revealed that a high proportion of consumers think negatively about rebrands that involve a name

Corporate insurance newsletter - July 2015
  • Hogan Lovells
  • United Kingdom, European Union, Global
  • August 3 2015

On 27 July 2015, the Society of Lloyd's published a market bulletin which sets out its general position regarding the use and function of sanctions

Human rights: driving change through transparency
  • Eversheds Sutherland (International) LLP
  • United Kingdom, European Union, Global
  • March 12 2015

With two-thirds of consumers saying they would stop purchasing a product if they discovered there was modern slavery in its supply chain, according

Peter Luneau
  • Skadden Arps Slate Meagher & Flom LLP

Jonathan S. Millard
  • Fenwick & West LLP