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Advertising Standards Authority adjudication on Orange Personal Communications Services Ltd: comparative advertising and statistical substantiation
  • McDermott Will & Emery
  • United Kingdom
  • September 28 2010

In its Adjudication on Orange Personal Communications Services Ltd (30 June 2010), the Advertising Standards Authority (ASA) said that Orange's claim that its 3G network reached more people than competitors' networks could not be substantiated because it did not make clear whether it was referring to population or geographical coverage and because Orange could not show that the coverage data it had supplied for its competitors' networks was collected and reported on the same basis as its own.

Gillette settles razor ad suit for $7.5 million
  • Manatt Phelps & Phillips LLP
  • USA
  • August 18 2010

A federal judge gave preliminary approval to a settlement in a multi-district class action suit against Gillette, accusing the company of misstating the efficacy of its M3 Power Razor in ads.

BSkyB vs. EDS update: EDS abandons appeal
  • Herbert Smith Freehills LLP
  • United Kingdom
  • July 6 2010

On 7 June 2010, EDS (now part of Hewlett Packard) concluded its long-running dispute with BSkyB by agreeing the quantum of BSkyB's claims at £318 million and dropping its attempt to appeal against the judgment handed down in January of this year.

Wrigley settles misleading ad suit for $6m
  • Manatt Phelps & Phillips LLP
  • USA
  • June 18 2010

For $6 million, the Wrigley gum company has settled a class action lawsuit alleging that it misled consumers by claiming that its Eclipse brand gum and mints were scientifically proven to kill germs that cause bad breath.

Missing the mark: the top 10 trademark mistakes in advertising campaigns
  • Finnegan, Henderson, Farabow, Garrett & Dunner LLP
  • USA
  • October 31 2008

Although trademarks can be the crown jewels of a company's assets, even the most talented marketing specialists and most promising corporate executives can share fundamental misunderstandings about the creation, protection, and enforcement of trademarks.