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BBB National Programs Inc | USA | 5 Oct 2021

ChromaDex, Inc. Discontinues Advertising Claims for Tru Niagen Dietary Supplement Following National Advertising Division Challenge

Following a BBB National Programs National Advertising Division (NAD) challenge, brought as part of NAD's routine monitoring of national advertising…
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BBB National Programs Inc | USA | 28 Sep 2021

NAD Finds Certain Environmental Benefit Claims for Quilted Northern Ultra Soft & Strong Bathroom Tissue Supported; Recommends Modification of Others

The National Advertising Division (NAD) of BBB National Programs determined that Georgia-Pacific Consumer Products LP provided a reasonable basis for…
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BBB National Programs Inc | USA | 16 Sep 2021

National Advertising Division Finds Claim that Almased Diet and Weight Loss Program is “So Safe that Even People with Diabetes Can Use It” Supported

The National Advertising Division (NAD) of BBB National Programs determined that Almased USA, Inc.'s claim that its Almased Diet/Weight Loss Program…
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Katten Muchin Rosenman LLP | USA | 15 Sep 2021

New FTC Rules Leave Contemporary NAD/NARB Questions Unanswered

This summer, the Federal Trade Commission (FTC) published final rules codifying its long-running standard for “Made in USA” product labels. The…
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BBB National Programs Inc | USA | 15 Sep 2021

National Advertising Division Finds SlimFast “Energy For Hours” Claim Supported; Advertiser Appeals Recommendation to Discontinue “Clinically Proven” Claims

The National Advertising Division (NAD) of BBB National Programs determined that KSF Acquisition Corp. (SlimFast) provided a reasonable basis for its…
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BBB National Programs Inc | USA | 14 Sep 2021

National Advertising Division Refers Advertising Claims for Gravity Defyer Shoes to Federal Trade Commission for Possible Enforcement Action

The National Advertising Division (NAD) of BBB National Programs is disappointed that Gravity Defyer Medical Technology Corporation declined to…
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BBB National Programs Inc | USA | 24 Aug 2021

National Advertising Division Finds Verizon’s “America’s Most Awarded Network” Claim Supported; Recommends Certain Other Claims be Modified or Discontinued

The National Advertising Division (NAD) of BBB National Programs determined that the claim "America's most awarded network" in Verizon Communications…
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BBB National Programs Inc | USA | 17 Aug 2021

National Advertising Division Finds SharkNinja’s NeverStick Cookware Brand Name Not Misleading, But Recommends “Never Sticks” Claims be Discontinued

The National Advertising Division (NAD) of BBB National Programs determined that the name NeverStick, used for SharkNinja Operating, LLC's non-stick…
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Hunton Andrews Kurth LLP | USA | 13 Aug 2021

NAD clarifies stance on “all natural” claims

In response to a challenge by Animal rights organization Animal Outlook, the NAD has determined that Butterball, LLC should discontinue several ad…
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BBB National Programs Inc | USA | 11 Aug 2021

Advertising Claims Discontinued for DAB Defense Against Bacteria Hand Sanitizer + Protectant Following National Advertising Division Challenge

Following a BBB National Programs National Advertising Division (NAD) challenge brought by S.C. Johnson & Son, Inc., the advertiser Three Kings…
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