235 results found
RK Dewan & Co | USA | 24 May 2022
Kamikaze marketing strategy - suicide bombing by brands
Have you heard about this, kamikaze branding strategy as the name suggests is a strategy where a brand launches a brand that is intended to fail and…
RNA Technology and IP Attorneys | India | 26 Apr 2022
Pepsico takes Red Bull by the horns
This order passed by the Delhi High Court emphasises the complexity of enforcing rights tag lines/slogans used in advertising a brand. Plaintiff, Red…
Davis Wright Tremaine LLP | USA | 10 Aug 2021
Food Venture Financing News - Weekly Issue No. 69
Foodtech and agritech companies continue to attract investment in 2021. Companies in the sectors of alternative proteins, functional beverages…
Eversheds Sutherland (US) LLP | USA | 16 Apr 2021
Illinois Tax Tribunal denies 80/20 exclusion
The Illinois Tax Tribunal issued an order denying PepsiCo Inc. and Affiliates’ (“PepsiCo”) motion for summary judgment and found that PepsiCo’s…
Davis Wright Tremaine LLP | USA | 30 Mar 2021
Food Venture Financing News - Weekly Issue No. 51
Last week the Senate voted 92-7 to extend the current round of the Paycheck Protection Program by two months. Borrowers will have until May 31, 2021…
RK Dewan & Co | India | 7 Oct 2020
Has the Mountain lost its Dew?
After 15 long years of a legal battle, PepsiCo lost the first round for exclusivity for the trademark MOUNTAIN DEW with respect to packaged drinking…
PRO Compliance | Brazil | 9 Jun 2020
Brazil green-lights Coca-Cola/PepsiCo collaboration
Brazil’s antitrust enforcer has allowed a group of global food and beverage manufacturers including Coca-Cola, Nestlé and PepsiCo to pool their efforts as a response to the covid-19 pandemic.
De Berti Jacchia Franchini Forlani Studio Legale | Russia | 2 Oct 2019
Russian Court rules that imported lighters infringe trademark rights of PEPSICo., Inc.
In 2018, a Russian Commercial Court held an importer of lighters liable to a fine for illegal use of trademarks and infringement of the trademark…
Barker Brettell LLP | United Kingdom | 1 Nov 2018
How to protect your brand when collaborating with controversy
Cannabis research firm Brightfield Group, recently raised its projections for the CBD (cannabidiol) industry, finding it could reach $22 billion in…
Asters | Ukraine | 10 Oct 2018
PepsiCo Ukraine Head of Legal Viktoriya Ogryza inaugurates the 11th season of EBA-Asters Legal School
On 9 October 2018, Viktoriya Ogryza (Head of Legal Department at PepsiCo Ukraine) held the lecture on ethic in advertising opening a new season at…
