Refine your search
414 results found
Herbert Smith Freehills LLP | Global | 2 Aug 2023
Talking Shop: A consumer sector podcast series - EP7: AI booms - whilst regulation looms
Peggy Chow, Kaman Tsoi, Duc Tran and Claire Wiseman join Aoife Xuereb to discuss the increasing use of AI in consumer sector digital marketing…
King & Wood Mallesons | China | 29 Jun 2023
驾驭“全域营销”——数字化时代零售营销的数据合规之道（下篇）
依托新型信息技术、通过数字化传播渠道将营销信息传递给消费者的数字化营销，如今已成为零售行业主要的营销方式之一。…
King & Wood Mallesons | Asia-Pacific, China | 5 Jun 2023
破解“流量密码”——数字化时代零售营销的数据合规之道（上篇）
近年来，为了持续解锁新的“流量密码”，如何与消费者形成有效互动并发生“化学反应”，已成为众多零售品牌探索的新方向。…
Smart & Biggar | Canada | 29 May 2023
Meme marketing and advertising law in Canada
If a picture is worth a thousand words, that makes a meme worth about 50 tweets. It is therefore no surprise that so many companies are interested in leveraging memes in marketing. However, the referential nature of memes and the common inclusion of media owned by others tends to increase the risk of marketing via memes. This article highlights some legal issues relevant to meme marketing, as......
Formosan Brothers | USA | 21 May 2023
[工商時報_名家評論]企業數位行銷玩「梗圖」錯了嗎？
任天堂今年5月12日於Switch上發售現象級遊戲「薩爾達傳說：王國之淚」，由於其前一部作品「薩爾達傳說：曠野之息」已是封神之作，因此本作從公布製作到確定發售日，相關消息皆有極高聲量。其驚人的熱度，使王國之淚在發售前後就已發生提早洩露、遊戲遭破解等情事，發售後自然也攻佔不同新聞版面，其中包含網紅「…
Covington & Burling LLP | Italy | 12 May 2023
Italian Garante Fines Digital Marketing Company Over Use of Dark Patterns
On April 17, 2023, the Italian Supervisory Authority (“Garante”) published its decision against a company operating digital marketing services…
Wiggin LLP | United Kingdom | 4 May 2023
New Digital Markets, Competition and Consumers Bill: initial thoughts on consumer law aspects
The recently released Digital Markets, Competition and Consumers Bill is long, extremely wide-ranging and prescriptive, more so than was anticipated. If enacted in its current form (and even if subject to some changes) this represents an entirely new landscape of consumer protection. This article discusses its key aspects on consumer law.
Shook Lin & Bok | Singapore | 4 May 2023
MAS Proposes Enhanced Safeguards for the Proper Conduct of Prospecting and Marketing Activities
The Monetary Authority of Singapore (" MAS") has on 25 April 2023 published two separate consultation papers proposing enhanced safeguards for…
Herbert Smith Freehills LLP | European Union | 4 May 2023
Digital Markets Act Update: Implementing Act, Timelines, Workshops and Institutional Changes
The EU’s groundbreaking Digital Markets Act (DMA) came into force on 1 November 2022 and applies from 2 May 2023. In this update we summarise key…
Maverick Advocaten NV | European Union, Netherlands | 3 May 2023
De Digital Markets Act: waar staan we en wat hebben bedrijven eraan?
De opkomst van platforms zoals Amazon, Google en Facebook heeft geleid tot een revolutie in de manier waarop consumenten producten kopen en verkopers…
