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Sponsorship Deals - Risks and Rewards
  • Watermark Intellectual Property
  • Australia
  • October 2 2018

Corporate sponsorships and celebrity endorsements are an important part of marketing strategy for many businesses, typically in the form of cash or


Ambush marketing and brand protection
  • Watermark Intellectual Property
  • Australia
  • September 27 2018

Whilst AFL fans prepare for an epic game this weekend, Pies supporters are unfairly maligned in the Office (yet secretly love it) and the teams iron


Footy Finals Favour Fashionable Marks
  • Macpherson Kelley
  • Australia
  • August 28 2018

It's easy to forget that footy is a business. In an increasingly digital world where sports stars and teams are the ultimate social influencers, the


2018 World Cup: FIFA’s determined to keep ambush marketing on the bench
  • Barker Brettell LLP
  • Global
  • June 27 2018

According to FIFA, the 2014 World Cup reached 3.2 billion viewers globally, with more than one billion people watching the final. Fast forward four


Ambush Marketing and the 2018 FIFA World Cup
  • Squire Patton Boggs
  • Global
  • June 25 2018

The 2018 FIFA World Cup has now kicked off in Russia after much anticipation. So far, it has not failed to entertain, ensuring a number of dramatic


Unfaking FIFA: Battling the Ambush Marketing and Counterfeits
  • SS Rana & Co
  • Russia
  • June 18 2018

As the FIFA football World Cup is on the horizon, innumerable fans across the world are flying high with excitement and fervor


2018 FIFA World Cup - an ambush awaits?
  • Hill Dickinson LLP
  • United Kingdom
  • June 12 2018

The FIFA World Cup takes place every four years, each time in a different part of the world (this time in Russia from 14 June - 15 July), and brings


Ambush-Marketing: Associating major events in advertising
  • VISCHER AG
  • Switzerland
  • June 6 2018

"Ambush marketing" (with synonyms such as "parasite advertising" or "free rider marketing") refers to advertising activities using the media attention


FIFA World Cup - Ambush Marketing
  • MME Legal Tax Compliance
  • Global
  • June 6 2018

With the FIFA World Cup in Russia, the next major sporting event will start on 14th June 2018. We cannot predict what ambush type activities will take


Ambush marketing and promotions around major sporting events
  • Taylor Wessing
  • United Kingdom
  • April 30 2018

Marketing and promotional activities surrounding World Cups and similar sporting events can be highly lucrative and, as a result, are always tightly