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Results: 1-10 of 66

Schleichwerbung: Richtungsweisendes Urteil zum Influencer-Marketing

SKW Schwarz Rechtsanwälte
Germany
September 15 2017

Influencer-Marketing“ ist der Trend in der aktuellen Werbewelt. Auch wenn es selbstverständlich ist, dass Influencer-Marketing“ sich im Rahmen der

ProductPlacement: A Guide to Influencer Marketing

SKW Schwarz Rechtsanwälte
Germany
September 15 2017

Influencer marketing is the trend in today’s world of advertising. Even though it is obvious that influencer marketing must observe the framework of

FTC Settles Social Media Influencer Investigation With CSGO Lotto

Manatt Phelps & Phillips LLP
USA
September 12 2017

On Sept. 7, 2017, the Federal Trade Commission (FTC) made public its settlement with YouTubers Trevor “TmarTn” Martin, Thomas “Syndicate” Cassell and

Influencing the Influencers: FTC Updates Its Endorsement Guide FAQs

Manatt Phelps & Phillips LLP
USA
September 12 2017

On Sept. 7, 2017, the Federal Trade Commission (FTC) updated its answers to a series of frequently asked questions, in its "Endorsement Guides: What

FTC Settles Landmark Social Media Influencer Investigation

Klein Moynihan Turco LLP
USA
September 12 2017

The Federal Trade Commission (“FTC”) recently announced that it had reached a settlement in an investigation of social media influencers’ alleged

FTC Issues First Endorsement Case Against Social Media Influencers

Hunton & Williams LLP
USA
September 11 2017

On September 7, 2017, the FTC announced its first-ever case against social media influencers. In its complaint, the FTC alleged that two widely

FTC Reaches Settlement with Influencers; Issues Updated Guidance

Covington & Burling LLP
USA
September 11 2017

The FTC recently announced that it reached a settlement with two social media influencers, Trevor Martin and Thomas Cassell, for deceptively

FTC Sends Warning Letters to Influencers and Updates Guidance Document for Endorsements

Baker McKenzie
USA
September 8 2017

Yesterday, the Federal Trade Commission (FTC) announced that it sent warning letters to 21 Social Media Influencers regarding their Instagram posts

FTC Takes Action Against Social Media Influencers

Kelley Drye & Warren LLP
USA
September 7 2017

This morning, the FTC announced that it had reached a settlement in its first-ever complaint against individual social media influencers and that it

FTCcrackdown: What Brands Need to Know about Using Influencers to Advertise their Products

Foley & Lardner LLP
USA
August 16 2017

Social media influencers have become one of the most effective channels for companies to reach and engage with their target market online. So far in

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