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Results: 1-10 of 134

Double Standard? Influencers Debate Disclosures

Manatt Phelps & Phillips LLP
USA
April 5 2018

At a recent conference, social media influencers took aim at what they perceive to be a double standard in enforcement of the Federal Trade

Digital Influencers Pose Difficult Questions for Flesh-and-Blood Regulators

Baker & Hostetler LLP
USA
April 3 2018

In a world where virtual celebrities make endorsements, how is advertising governed?

Brands and influencers benefits and pitfalls

Charles Russell Speechlys LLP
United Kingdom
March 6 2018

Influencers are so named because of their extensive social media following. They have a self-selecting, trusting audience that can typically be

IAB Seeks to Influence Marketers, Publishers With Influencer Guidance

Manatt Phelps & Phillips LLP
USA
February 15 2018

Need help with influencer marketing? The Interactive Advertising Bureau has published a new guide that publishers and marketers can use to maximize

Senate Banking Committee Holds Hearing on Virtual Currencies - Warns of Celebrity Endorsements

Venable LLP
USA
February 8 2018

The Senate Committee on Banking, Housing, and Urban Affairs held a hearing on Tuesday on virtual currencies and the role of the Securities and

The meteoric rise of the so-called ‘Influencer’

Charles Russell Speechlys LLP
United Kingdom
January 11 2018

You would have to have your head buried fairly deep in the sand to not have noticed the rising influence of so-called ‘influencers.’ Celebs (in the

Ads in disguise: Brand owners and influencers beware of German consumer protection laws

SKW Schwarz Rechtsanwälte
Germany
January 5 2018

sponsoredby and ad won’t help when it comes to necessary disclosure of sponsored advertising. German courts are asked to rule on content in

Influencer Marketing - Influencers Take Heed

Faruki Ireland Cox Rhinehart & Dusing PLL
USA
January 4 2018

In January 2015, I wrote about the one thing every advertiser must know - disclosure laws. Last January, I wrote about the Federal Trade Commission’s

Italy: Do we need a vaccine against influencers?

Bugnion SpA
Italy
January 1 2018

ATAWAD is not the name of a mythological creature or a salutation in some exotic language - it is the acronym for 'anytime, anywhere, any device'

New version of the Danish Consumer Ombudsman’s advice to influencers on hidden advertising

Bech-Bruun
Denmark
December 22 2017

The Danish Consumer Ombudsman has just issued revised recommendations for influencers, such as bloggers and YouTubers, to help them comply with the

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