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Schleichwerbung: Richtungsweisendes Urteil zum Influencer-Marketing
  • SKW Schwarz Rechtsanwälte
  • Germany
  • September 15 2017

Influencer-Marketing“ ist der Trend in der aktuellen Werbewelt. Auch wenn es selbstverständlich ist, dass Influencer-Marketing“ sich im Rahmen der


ProductPlacement: A Guide to Influencer Marketing
  • SKW Schwarz Rechtsanwälte
  • Germany
  • September 15 2017

Influencer marketing is the trend in today’s world of advertising. Even though it is obvious that influencer marketing must observe the framework of


FTC Settles Social Media Influencer Investigation With CSGO Lotto
  • Manatt Phelps & Phillips LLP
  • USA
  • September 12 2017

On Sept. 7, 2017, the Federal Trade Commission (FTC) made public its settlement with YouTubers Trevor “TmarTn” Martin, Thomas “Syndicate” Cassell and


Influencing the Influencers: FTC Updates Its Endorsement Guide FAQs
  • Manatt Phelps & Phillips LLP
  • USA
  • September 12 2017

On Sept. 7, 2017, the Federal Trade Commission (FTC) updated its answers to a series of frequently asked questions, in its "Endorsement Guides: What


FTC Settles Landmark Social Media Influencer Investigation
  • Klein Moynihan Turco LLP
  • USA
  • September 12 2017

The Federal Trade Commission (“FTC”) recently announced that it had reached a settlement in an investigation of social media influencers’ alleged


FTC Issues First Endorsement Case Against Social Media Influencers
  • Hunton & Williams LLP
  • USA
  • September 11 2017

On September 7, 2017, the FTC announced its first-ever case against social media influencers. In its complaint, the FTC alleged that two widely


FTC Reaches Settlement with Influencers; Issues Updated Guidance
  • Covington & Burling LLP
  • USA
  • September 11 2017

The FTC recently announced that it reached a settlement with two social media influencers, Trevor Martin and Thomas Cassell, for deceptively


FTC Sends Warning Letters to Influencers and Updates Guidance Document for Endorsements
  • Baker McKenzie
  • USA
  • September 8 2017

Yesterday, the Federal Trade Commission (FTC) announced that it sent warning letters to 21 Social Media Influencers regarding their Instagram posts


FTC Takes Action Against Social Media Influencers
  • Kelley Drye & Warren LLP
  • USA
  • September 7 2017

This morning, the FTC announced that it had reached a settlement in its first-ever complaint against individual social media influencers and that it


FTCcrackdown: What Brands Need to Know about Using Influencers to Advertise their Products
  • Foley & Lardner LLP
  • USA
  • August 16 2017

Social media influencers have become one of the most effective channels for companies to reach and engage with their target market online. So far in