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327 results found

Article

Frankfurt Kurnit Klein & Selz PC | USA | 13 May 2019

Philip Morris Suspends Influencer Marketing After Questions Are Raised About the Ages of its Influencers

Reuters reported that Philip Morris had decided to stop a worldwide social media advertising campaign promoting its ISOS device after questions were

Article

Morrison & Foerster LLP | USA | 6 May 2019

Bad Influence: Complying with FTC’s Endorsement Guide

Today’s online celebritiesboth verified and aspiringcan now become product sponsors with the help of a social-media account, a picture-perfect

Article

Gowling WLG | Global | 16 Apr 2019

La base du droit des influenceurs : divulgation des vlogueurs

Le marketing d’influence est une arme redoutable pour les marques : les influenceurs interagissent avec leur audience cible en racontant des anecdotes

Article

Morrison & Foerster LLP | USA, Australia, European Union | 16 Apr 2019

Social Links: an EU law to protect copyright owners online; collecting biometric data without running afoul of the law; influencers’ attempts to appear more authentic

A new law in Australia makes a social media company’s failure to remove “abhorrent violent material” from its platform punishable by significant

Article

Hogan Lovells | Germany | 10 Apr 2019

KG Berlin: Verlinkung in Instagram-Post kann Kennzeichnungspflicht auslösen

Das KG Berlin hat mit Urteil vom 8. Januar 2019 (Az. 5 U 8318) über den viel diskutierten Fall einer Influencerin entschieden, die in ihren

Article

Taylor Vinters LLP | United Kingdom | 5 Apr 2019

Why influencers need to use the right hashtag

With their engaging, educational and often inspirational social media posts, influencers attract thousands or even millions of followers whose

Article

Drinker Biddle & Reath LLP | USA | 28 Mar 2019

Tech Brings Authentication Challenges In Ad And IP Cases

The ability of any individual, without access to sophisticated technology, to decipher the "authenticity" of any experience is diminishing daily

Article

Frankfurt Kurnit Klein & Selz PC | USA | 25 Mar 2019

Law School Exam Part 5: Am I An Influencer?

It’s my youngest daughter’s last high school spring break and we’re celebrating with a family trip to Sicily. (Molto bene!) I used a popular travel

Article

Gowling WLG | Global | 19 Mar 2019

Influencer Law 101: influencer exclusivity

Influencer marketing is a powerful weapon for brands. Influencers engage with target audiences through authentic storytelling, improve brand sentiment

Article

Schoenherr | Austria, European Union | 15 Mar 2019

Influencer marketing - Advertising Council adopts specific rules

'Influencer marketing' means taking advantage of bloggers and other persons who have their own social media channels to promote goods and services

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