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Results: 1-10 of 134

Double Standard? Influencers Debate Disclosures
  • Manatt Phelps & Phillips LLP
  • USA
  • April 5 2018

At a recent conference, social media influencers took aim at what they perceive to be a double standard in enforcement of the Federal Trade


Digital Influencers Pose Difficult Questions for Flesh-and-Blood Regulators
  • Baker & Hostetler LLP
  • USA
  • April 3 2018

In a world where virtual celebrities make endorsements, how is advertising governed?


Brands and influencers benefits and pitfalls
  • Charles Russell Speechlys LLP
  • United Kingdom
  • March 6 2018

Influencers are so named because of their extensive social media following. They have a self-selecting, trusting audience that can typically be


IAB Seeks to Influence Marketers, Publishers With Influencer Guidance
  • Manatt Phelps & Phillips LLP
  • USA
  • February 15 2018

Need help with influencer marketing? The Interactive Advertising Bureau has published a new guide that publishers and marketers can use to maximize


Senate Banking Committee Holds Hearing on Virtual Currencies - Warns of Celebrity Endorsements
  • Venable LLP
  • USA
  • February 8 2018

The Senate Committee on Banking, Housing, and Urban Affairs held a hearing on Tuesday on virtual currencies and the role of the Securities and


The meteoric rise of the so-called ‘Influencer’
  • Charles Russell Speechlys LLP
  • United Kingdom
  • January 11 2018

You would have to have your head buried fairly deep in the sand to not have noticed the rising influence of so-called ‘influencers.’ Celebs (in the


Ads in disguise: Brand owners and influencers beware of German consumer protection laws
  • SKW Schwarz Rechtsanwälte
  • Germany
  • January 5 2018

sponsoredby and ad won’t help when it comes to necessary disclosure of sponsored advertising. German courts are asked to rule on content in


Influencer Marketing - Influencers Take Heed
  • Faruki Ireland Cox Rhinehart & Dusing PLL
  • USA
  • January 4 2018

In January 2015, I wrote about the one thing every advertiser must know - disclosure laws. Last January, I wrote about the Federal Trade Commission’s


Italy: Do we need a vaccine against influencers?
  • Bugnion SpA
  • Italy
  • January 1 2018

ATAWAD is not the name of a mythological creature or a salutation in some exotic language - it is the acronym for 'anytime, anywhere, any device'


New version of the Danish Consumer Ombudsman’s advice to influencers on hidden advertising
  • Bech-Bruun
  • Denmark
  • December 22 2017

The Danish Consumer Ombudsman has just issued revised recommendations for influencers, such as bloggers and YouTubers, to help them comply with the