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Osborne Clarke | United Kingdom | 20 Jun 2022

Advertising and marketing | Regulatory Outlook June 2022

In its Annual Report 2021, the Advertising Standards Authority (ASA) announced a new project which uses artificial intelligence (AI) to capture and…
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Osborne Clarke | United Kingdom | 14 Jun 2022

Lights, camera, inaction? DCMS publishes its report on influencer culture

DCMS has published its report on influencer culture. This is part of its inquiry launched in March 2021, which examined the power of influencers on…
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Lexology PRO | Argentina, Central & South America, European Union, etc. | 10 Jun 2022

Advertising to children: key updates and risks for businesses

Concerns about data privacy, influencer advertising, and inappropriate content continue to pose risks for businesses seeking to advertise to children.

Loeb & Loeb LLP | USA | 6 Jun 2022

In the Know: Navigating SAG-AFTRA’s Influence on Influencers

Brands and advertising agencies have long engaged celebrities to promote products and services in television or radio commercials and, increasingly…
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Osborne Clarke | Netherlands | 25 May 2022

Update of the Dutch Media Act: strengthened monitoring of 'popular' influencers

As if it was not already challenging enough to navigate through the continuously changing maze of rules applicable to influencer marketing, the Dutch…

Gowling WLG | Canada | 20 Apr 2022

Influencers in Toronto: Spotlight on Virginie Gauthier

Partner John Sorensen is the co-leader of Gowling WLG's Tax Dispute Resolution Group and co-head of Toronto's Business Law Department. Prior to his…
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Cornwalls | Australia | 20 Apr 2022

Influencers in the property market

Over the last few months, you will probably have seen some media articles on what are now referred to as ‘finfluencers’. These are people who advise…
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Cordato Partners | Australia | 11 Apr 2022

Affiliate marketing for financial products just got harder

Social media influencers are trusted by Millennial and Gen Z followers. They discuss personal finance and often promote financial products. If so…
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Reed Smith LLP | USA | 7 Apr 2022

“Influencer” Marketing and the Potential Rise of Celebrity Liability

Influencers tell us to “click on the link” in their bios, “shop” via their platforms and watch their videos where they summarize the good and the bad…
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Cornwalls | Australia | 7 Apr 2022

Warning for social media influencers - comply with financial services laws or risk substantial penalties

More and more young people are turning to influencers on social media platforms (such as Instagram, TikTok, Twitter and YouTube) for financial and…
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