Reuters reported that Philip Morris had decided to stop a worldwide social media advertising campaign promoting its ISOS device after questions were
Today’s online celebritiesboth verified and aspiringcan now become product sponsors with the help of a social-media account, a picture-perfect
Le marketing d’influence est une arme redoutable pour les marques : les influenceurs interagissent avec leur audience cible en racontant des anecdotes
A new law in Australia makes a social media company’s failure to remove “abhorrent violent material” from its platform punishable by significant
Das KG Berlin hat mit Urteil vom 8. Januar 2019 (Az. 5 U 8318) über den viel diskutierten Fall einer Influencerin entschieden, die in ihren
With their engaging, educational and often inspirational social media posts, influencers attract thousands or even millions of followers whose
The ability of any individual, without access to sophisticated technology, to decipher the "authenticity" of any experience is diminishing daily
It’s my youngest daughter’s last high school spring break and we’re celebrating with a family trip to Sicily. (Molto bene!) I used a popular travel
Influencer marketing is a powerful weapon for brands. Influencers engage with target audiences through authentic storytelling, improve brand sentiment
'Influencer marketing' means taking advantage of bloggers and other persons who have their own social media channels to promote goods and services
