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Sanchez DeVanny Eseverri SC | Mexico | 13 Sep 2023

Advertising guidelines for social media influencers

Recently, the Federal Consumer Protection Agency published in the Federal Official Gazette the Advertising Guidelines for Influencers. The alleged purpose of this guide is to provide an instrument through which content creators in social networks comply with the applicable provisions.
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Osborne Clarke | European Union | 18 Aug 2023

EESC seeks to ‘influence’ EU-wide approach on influencer marketing

On 3 July 2023, the EESC, a consultative body to the European Council (EC), released a report “Advertising through influencers and its impact on…
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Singhania & Partners LLP | India | 16 Aug 2023

The Influencing Industry: Balancing Power, Ethics, and Protection

Social media influencers significantly influence consumer choices, but the rise of incorrect advice and misleading information raises concerns…
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Lexology PRO | European Union, United Kingdom, USA | 31 Jul 2023

How are regulators addressing the growing tide of ”finfluencers”?

With growing regulatory attention on celebrity endorsements of financial products on social media, Lexology PRO examines the requirements being placed on so-called “finfluencers” in the United States, the United Kingdom, and the European Union.
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Lexology PRO | European Union, United Kingdom | 27 Jul 2023

Financial services: key UK & EU compliance updates (14 – 27 Jul)

The EBA consults on templates for collecting climate data, the UK’s FCA releases an update on repealing retained EU law, and ESMA further harmonises policies for central counterparties.
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RPC | United Kingdom | 25 Jul 2023

The rise of the de-influencer: what does this mean for brands?

Over the past decade, advertisers have increasingly capitalised on the 'influence' of influencers to help shape and create consumer demand for their…
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Osborne Clarke | United Kingdom | 22 Jun 2023

JD Sports and KSI are issued the ‘red card’ by the ASA

On 23 November 2022, KSI posted a video on his social media account, which included himself and others playing games at a bowling alley and arcade…
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Bird & Bird LLP | European Union, France | 12 Jun 2023

Promulgation d'une loi pour encadrer l'influence commerciale et lutter contre les dérives des influenceurs sur les réseaux sociaux

Influenceurs : personnes utilisant leur réputation, leur promotion, pour obtenir un avantage économique ou autre. Agent d'influenceurs : représentant…
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Bird & Bird LLP | European Union, France | 12 Jun 2023

New French law to prevent scams and abusive practices by influencers on social medias

New French law to prevent scams and abusive practices by influencers on social medias has just been enacted on 9 June 2023. For the first time in…
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OMC Abogados & Consultores | Peru | 12 Jun 2023

Copyright considerations for Peruvian influencers

This article answers frequently asked questions about copyright considerations for influencers in Peru. It sets out which laws might apply to posts published by influencers, the situations in which an influencer or brand might be liable for copyright or trademark infringement under these laws and the penalties that might apply in such situations. It also provides some advice to influencers......
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