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Results: 1-10 of 94

SEC Issues Warning to Social Media Influencers Endorsing Cryptocurrencies
  • Klein Moynihan Turco LLP
  • USA
  • November 8 2017

Last week, the U.S. Securities and Exchange Commission (“SEC” or “Commission”) issued a statement questioning the marketing practices of certain


InfluencerMarketing: Pay attention since influencers are also liable for advertising content
  • SKW Schwarz Rechtsanwälte
  • Germany
  • October 25 2017

These days, influencer marketing is an indispensable part of virtually any marketing strategy. The attention gained through influencer marketing has


InfluencerMarketing: Achtung, Influencer haften auch für den Inhalt der Werbung
  • SKW Schwarz Rechtsanwälte
  • Germany
  • October 25 2017

Influencer-Marketing ist derzeit aus kaum einer Marketingstrategie mehr wegzudenken. Die hierdurch gewonnene Aufmerksamkeit hat sich langsam auch bei


Sponsored: What Social Media Influencers Need to Know to Remain Compliant with the FTC
  • Foster Swift Collins & Smith PC
  • USA
  • October 12 2017

Influencer marketing on social media is a very big business. Here’s how it works: brands team up with individuals with large and engaged followings on


Newsletter No.119
  • Walder Wyss
  • France, Switzerland, United Kingdom, USA
  • October 11 2017

Digital Influencer Marketing Worldwide Legal Developments and Switzerland Digital Influencer Marketing is a new subtle form for reaching


unfaircompetition - limitations to influencer marketing under German law
  • Hogan Lovells
  • Germany
  • October 6 2017

More and more companies advertise their products through so called influencer marketing, using the accounts of social media stars to reach their


Ad and the challenges of native advertising and social influencers
  • Hogan Lovells
  • Global, USA
  • October 6 2017

Westminster Media Forum recently hosted a seminar to discuss native advertising and social influencer marketing and their measurement, regulation and


FTC Gives New Guidance on Paid Social Media Influencers
  • Cooley LLP
  • USA
  • September 26 2017

The Federal Trade Commission has recently updated guidance on the use of endorsements in The FTC's Endorsement Guides: What People Are Asking, which


FTC Issues FAQ on Endorsement Rules
  • Baker & Hostetler LLP
  • USA
  • September 26 2017

As we’ve reported previously, the Federal Trade Commission (FTC) is taking an increasingly active interest in the activity of endorsers and


FTC Settles its First Complaint Against Social Media Influencers
  • Greenberg Traurig LLP
  • USA
  • September 26 2017

As previously reported, the Federal Trade Commission (FTC) has begun to take notice of advertising activities involving social media influencers. In