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51 results found for “evettfield

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Cordato Partners | Australia | 16 Nov 2022

Poor market research wipes the smile from SmileDirectClub

...Marketing Commentary by Michael Field from EvettField Partners ACCC Fine Takes $3,500,000 Bite Out of SmileDirectClub’s Revenue In 2022, the total Australian...
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Cordato Partners | Australia | 30 May 2023

Australian shark oil, pure vanilla, and other misleading descriptions

...Marketing Commentary by Michael Field From EvettField Partners ACCC Jaws Clamp Down on Misleading Ingredients in Marketing The Australian Competition and...
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Cordato Partners | Australia | 2 May 2023

How small businesses win and lose by using social media: ACCC Interim report 6 on social media services:

...Marketing Commentary by Michael Field from EvettField Partners The Double-Edged Sword of Social Media The Interim report 6: Report on social media services...
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Cordato Partners | Australia | 15 Feb 2023

Google Keywords can be a legal minefield

...Marketing Commentary by Michael Field from EvettField Partners In the highly contested market of Employment Law, Workplace Relations, HR services, and...
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Cordato Partners | Australia | 5 May 2023

ACCC sweep finds 81% of influencer posts may be misleading

...Marketing Commentary by Michael Field from EvettField Partners Don’t catch the Influencer virus! The internet has been infected with a novel virus....
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Cordato Partners | Australia | 13 Dec 2022

Uber misled riders to maximise profits, must pay a fine of $21 million

...Marketing Commentary by Michael Field from EvettField Partners Uber Fails to put process in place to comply with the Australian Consumer Law It should...
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Cordato Partners | Australia | 19 Jul 2023

Is posting a fake online review for your business a good idea?

...Marketing Commentary by Michael Field from EvettField Partners The Role of Google Reviews and Online Reviews in Marketing Online customer reviews are a...
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Cordato Partners | Australia | 16 Jan 2017

Why Dulux was fined $400,000 for making misleading claims that its paints cooled houses by up to 15°C

...Research conducted by EvettField Partners has revealed that 74% of consumers rely on advice from the retailer when making homewares and hardware purchasing...
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Cordato Partners | Australia | 14 Mar 2017

ACCC protects consumers against false oregano labelling

...From: All’s Well That Ends Well Act 4 Scene 5 Marketing commentary by Michael Field from EvettField Partners Oregano is now a commonly used dry herb in...
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Cordato Partners | Australia | 9 Jul 2020

Woolworths spam email fails on legal and marketing levels

...Marketing Commentary by Michael Field from EvettField Partners Headline: The Grocer That Spammed This is a staggering oversight for an organisation the...
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