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44 results found for “evettfield

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Cordato Partners | Australia | 16 Nov 2021

Construction business loses its name to a competitor

...listings And now for comments from a brand marketer - How to Rebrand After Losing Your Brand to a Competitor Marketing commentary by Michael Field from EvettField...
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Cordato Partners | Australia | 3 May 2022

The ACCC gives advice to small and medium business selling on online retail marketplaces

...seller compliance with the Australian Consumer Law see my article The ACCC Guide to doing business online Marketing Commentary by Michael Field from EvettField...
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Cordato Partners | Australia | 1 Jun 2022

The law catches up with viagogo - event promoters and music fans are the winners

...Marketing Commentary by Michael Field from EvettField Partners How viagogo Laid the Marketing Trap Consumer marketing and magic have a lot in common....
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Cordato Partners | Australia | 20 Dec 2021

Product Safety - ACCC issues updated mandatory reporting guideline

...Marketing Commentary by Michael Field from EvettField Partners The ACCC is taking a more proactive approach towards educating and informing business owners...
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Cordato Partners | Australia | 11 Apr 2022

Affiliate marketing for financial products just got harder

...Marketing Commentary by Michael Field from EvettField Partners The origins of ‘influencer marketing’ are in traditional advertising celebrity endorsement...
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Cordato Partners | Australia | 8 Nov 2021

ASIC takes Ultiqa Lifestyle to Court for selling timeshare without giving proper financial advice

...Marketing Commentary by Michael Field from EvettField Partners The terms ‘sales’ and ‘marketing’ are commonly misunderstood and are conflated to ‘sales...
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Cordato Partners | Australia | 28 Apr 2022

The future of exclusivity clauses after Peters Ice Cream was fined $12 m for anti-competitive dealing

...Marketing Commentary by Michael Field from EvettField Partners How to increase market share without breaking the law FMCG (Fast Moving Consumer Goods)...
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Cordato Partners | Australia | 6 Oct 2021

The ACCC’s Top Ten Weasel Words

...businesses seeking to make claims on issues such as: environmental and organic meritscountry and place of origin Marketing commentary by Michael Field from EvettField...
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Cordato Partners | Australia | 24 Apr 2022

Trivago fined $44.7m for falsely advertising hotel room prices as best price

...hotels which pay the most and How the Trivago online business model failed the Australian Consumer Law test Marketing Commentary by Michael Field from EvettField...
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Cordato Partners | Australia | 16 Jan 2017

Why Dulux was fined $400,000 for making misleading claims that its paints cooled houses by up to 15°C

...Research conducted by EvettField Partners has revealed that 74% of consumers rely on advice from the retailer when making homewares and hardware purchasing...
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