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"ZV Snore Solution Spray" product name is misleading says the Advertising Standards Authority
  • Gowling WLG
  • United Kingdom
  • November 25 2008

The Advertising Standards Authority (ASA) has recently upheld a complaint that ZipVit's advert for its ZV Snore Solution Spray (the "Product") was misleading since it implied that the product could cure snoring.


Extended warranties (Quebec)
  • Gowling WLG
  • Canada
  • July 8 2008

In a recent decision involving Toyota’s Extended Care Protection Plans, the Quebec Court of Appeal held that these extended protection plans, which are offered by all manufacturers, are a form of conventional warranty and that the rules applicable to conventional warranties, including the prohibition on transfer fees, apply.


Proposed changes to the Quebec Consumer Protection Act
  • Gowling WLG
  • Canada
  • July 8 2008

The Quebec Consumer Protection Office has recently tabled a sweeping set of proposed changes to the Consumer Protection Act which, if enacted, will have a major impact on automotive advertising in Quebec.


Green automotive advertising
  • Gowling WLG
  • Canada
  • July 8 2008

With the price of gas rising at an alarming rate, increased consumer concern about the environment and an uncertain economy, car manufacturersdealers will increasingly seek to highlight the environmental benefits of their vehicles.


T.V. super alert
  • Gowling WLG
  • Canada
  • July 8 2008

Advertising Standards Canada has recently forwarded consumer complaints to several car manufacturers claiming that their T.V. commercials contain on-screen disclaimers which are too long andor too small and therefore contravene Section 1(d) of the Canadian Code of Advertising Standards.


Newspaper “micetype”
  • Gowling WLG
  • Canada
  • July 8 2008

Print disclaimers seem to be growing in length and shrinking in size.


Speedingdangerous driving (Quebec: Part 2)
  • Gowling WLG
  • Canada
  • July 8 2008

As long as there have been television commercials, cars have been shown speeding, climbing improbable cliffs, leaping onto ferries as they pull away from docks, doing wheelies, taking corners at impossible speeds, etcetera.


Tobacco advertising up in a smoke
  • Gowling WLG
  • Canada
  • November 16 2007

JTI-Macdonald and other tobacco manufacturers challenged provisions of the Tobacco Act and the Tobacco Products Information Regulations, alleging that such provisions limit their right to freedom of expression under section 2(b) of the Charter of Rights and Freedoms.


Laurent Massam
  • Gowling WLG