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Keeping it fresh: Italy’s new approach to distinctive signs
  • Bugnion SpA
  • European Union, Italy
  • December 4 2018

Although branding companies and professionals have embraced the concept of fluid trademarks, it remains a highly complex field requiring close


Licensing in Italy: how to prove a non-written agreement
  • Bugnion SpA
  • Global, Italy
  • May 1 2018

The Italian Civil Code regulates most types of contract, including sales, agency, mortgage, insurance and rental contracts. Many of these comprise a


Navigating the idiosyncrasies of the Italian filing system
  • Bugnion SpA
  • European Union, Italy
  • March 1 2018

The Italian Patent and Trademark Office has made significant steps towards improvement over the past 10 years. However, foreign rights holders should


Italy: Do we need a vaccine against influencers?
  • Bugnion SpA
  • Italy
  • January 1 2018

ATAWAD is not the name of a mythological creature or a salutation in some exotic language - it is the acronym for 'anytime, anywhere, any device'


Italy jurisdiction report: calculating reasonable royalties
  • Bugnion SpA
  • Italy
  • December 7 2017

When judges rule on patent infringement, they usually also rule on compensation. Italian law provides that if 'an debeatur' (ie, the infringement)


The crack down on Chinese trademark squatters
  • Bugnion SpA
  • China
  • December 7 2017

Officina Profumo farmaceutica di Santa Maria Novella SpA, a 400 year old company based in Florence, Italy and its trademark consultants at Bugnion SPA


Radical changes in the EUIPO system
  • Bugnion SpA
  • European Union
  • November 21 2017

The process of radical changes in the EUIPO system is having its peak from October 1 on. In fact, the second part of the Amending Regulation of the


Italy: Grapes of wrath: coexistence of unregistered marks in the wine industry
  • Bugnion SpA
  • Italy
  • September 1 2017

Italy's tradition for wine production (and consumption) is a well-known fact. Historically, winemaking has often been a family business. It is


Proof of entitlement needed to file notice of opposition
  • Bugnion SpA
  • European Union
  • July 31 2017

In GP Joule PV GmbH & Co KG v EU Intellectual Property Office (EUIPO) (Case T-23516) the EU General Court has defined the issues in order for the


Il testo brevettuale: una trottola di informazioni tecniche e legali
  • Bugnion SpA
  • Italy
  • July 18 2017

Gira il mondo gira cantava Jimmy Fontana negli anni ’60. Il 2017 invece gira attorno al “fidget spinner”, una specie di trottola formata da due o