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Cowan Liebowitz & Latman PC logo
Founded in 1957, we are recognized worldwide as a leading intellectual property law and litigation firm. We also represent clients in the areas of…
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Cowan Liebowitz & Latman PC | USA | 25 Jan 2023

Brewery Industry Insight—TACO TUESDAY is Rejected as a Trademark for Beer

Monday Night Ventures LLC applied to register TACO Tuesday as a trademark for “beer,” submitting a picture of a menu displaying this term as a…
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Cowan Liebowitz & Latman PC | USA | 17 Jan 2023

A Trademark is Not a Copyright or a Patent - 2023 Edition

Although trademarks, copyrights, patents, and trade secrets all concern intangible property rights and overlap to some extent, they differ from each…
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Cowan Liebowitz & Latman PC | USA | 11 Jan 2023

Trademark Law Alert—Egad, Superman Meets His Limit!

In a trademark opposition, the owner of a famous mark still must prove a likelihood of confusion or dilution. This was illustrated in a case in which…
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Cowan Liebowitz & Latman PC | USA | 21 Dec 2022

Remember Intellectual Property Assets in Estate Planning

In succession planning, it is easy to forget that intangible intellectual property assets, such as trademarks, copyrights, patents, and publicity…
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Cowan Liebowitz & Latman PC | USA | 23 Nov 2022

Trademark Law Alert - The USPTO Shortens Some Office Action Response Deadlines to Three Months

As part of the Trademark Modernization Act discussed in our December 2021 Trademark Alert, the US Patent and Trademark Office (“USPTO”) will reduce…
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Cowan Liebowitz & Latman PC | USA | 10 Nov 2022

The Revolution of Name, Image, and Likeness in Amateur Athletics

Prior to 2021, amateurism in college sports prohibited college athletes from capitalizing on their names, images, and likenesses, commonly known as…
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Cowan Liebowitz & Latman PC | USA | 25 Oct 2022

Prior “Use Analogous to Trademark Use” May Win

You may be able to assert “use analogous to trademark use” to claim priority over someone else who actually made technical use of a confusingly…
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Cowan Liebowitz & Latman PC | USA | 12 Oct 2022

Trademark Law Alert - Further Guidance about Trademark Expungement and Reexamination Petitions

Ten months have passed since the Trademark Modernization Act of 2020 (TMA) was implemented by regulations. (See our previous article on the TMA). The…
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Cowan Liebowitz & Latman PC | USA | 28 Sep 2022

Trademark Law Alert -- The Eye-Catching F-Word Failed to Function as a Trademark

In a precedential decision In re Erik Brunetti, 2022 USPQ2d 764 (TTAB August 22, 2022), the Trademark Trial and Appeal Board (TTAB) denied…
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Cowan Liebowitz & Latman PC | USA | 21 Sep 2022

How You May Succeed in Registering an Affinity Mark Despite Another’s Identical Mark

The Zeta Tau Alpha Sorority, which dates back to 1898 and is popularly known as ZTA, was refused registration of ZTA for jewelry (claiming use since…
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