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The Ella Cheong brand derives from the name of our founder, an internationally renowned and respected intellectual property law practitioner who…
Ella Cheong LLC | Singapore | 29 Sep 2022
Trademarks in Singapore
Ella Cheong LLC | Singapore | 25 Jun 2021
Things You Should Know Before Filing A Patent: Confidentiality and Inventorship
As an individual or start-up who is well on the way to inventing the next big thing, you may, while…
Ella Cheong LLC | Myanmar | 19 May 2021
Myanmar IP Update: “Soft Opening” Trade Mark Re-filing Continues Amidst Ongoing National Crisis
The ongoing crisis in Myanmar following the military coup d’état on 1 February 2021 has devastated the country. The progress of this emerging ASEAN…
Ella Cheong LLC | Malaysia | 19 May 2021
Patentability Requirements from a Patent Drafting Perspective
As discussed previously, for your invention to be eligible for patent protection, it must meet subject matter eligibility requirements. This should…
Ella Cheong LLC | Australia, China, Japan, etc. | 8 Mar 2021
Impact of Regional Comprehensive Economic Partnership (“RCEP”) on the Intellectual Property Framework in Association of Southeast Asian Nations (“ASEAN”)
The RCEP is the world’s largest Free Trade Agreement established to broaden and deepen the engagement among the 15 participating parties and enhance…
Ella Cheong LLC | Singapore | 1 Feb 2021
Leveraging on Intellectual Property in a Post-Pandemic World
As countries around the world prepare to open up their economies following months of lockdown, businesses large and small will need to…
Ella Cheong LLC | Brunei, Cambodia, Indonesia, etc. | 1 Feb 2021
Keeping Out Counterfeit And Pirated Goods In The Association of Southeast Asian Nations (“ASEAN”)
According to the World Integrated Trade Solution powered by the Word Bank Organisation, the annual worldwide exports of…
Ella Cheong LLC | Malaysia | 27 Jan 2021
COVID-19 ASEAN Update: Malaysia - 27 January 2021
As our latest update on an escalating COVID-19 pandemic situation in Malaysia, the Malaysian Government has imposed a second Movement Control Order…
Ella Cheong LLC | Singapore | 21 Jan 2021
What Is A Patentable Invention Anyway
Once granted and in force, a patent can serve as a strong deterrent to competitors from commercially benefiting from the Patented product or process…
Ella Cheong LLC | Singapore | 13 Jan 2021
Intellectual Property Considerations for the Emerging Designer and Freelancer
As part of the National Design Centre’s “Next Gen” programme 2020, the DesignSingapore Council recently…
