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Lexology delivers the most comprehensive source of international legal updates, analysis and insights. Publishing in excess of 450 articles every day…
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Lexology | 23 Nov 2022

LEXOLOGY Live: Melbourne 2022

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Lexology | Global | 22 Sep 2022

Law firm business development: why you should be using data analytics to stay ahead

Business development teams can apply data analytics in their daily workflow to stay ahead. The data available that is useful to your business…
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Lexology | Global | 21 Jul 2022

Q2 Lexology Legal Influencers - successfully targeting your audience with your content marketing efforts

Traditional marketing methods famously take a broader marketing approach, whereas content marketing opens up the opportunity to be specific and…
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Lexology | Global | 18 Jul 2022

Spotting upcoming trends and identifying impactful topics for your content marketing

Recognising current and upcoming industry trends is the bread and butter of legal marketing teams with a successful content marketing strategy. Done…
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Lexology | Global | 26 May 2022

Why you should care about the ‘so what’ - changing your mindset when creating content

If you're not already thinking 'so what' every time you are creating content, then you need to change your mindset. If you don't, your content may not…
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Lexology | Global | 24 May 2022

The stages of the client journey that your law firm needs to consider when creating content

Whether you are just planning your content marketing strategy or are further along in your content marketing journey, you need to remember that those…
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Lexology | Global | 27 Apr 2022

Why you need to understand your clients for better content writing and to win new business

Each day, 2.5 quintillion data bytes are created, of which 60% is content that has been uploaded by humans. (Bloomberg, 2021). As content writers we…
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Lexology | Global | 22 Apr 2022

Q1 2022 Lexology Legal Influencers - how to create successful thought leadership content

Lexology's Legal Influencers recognises the thought leaders in the legal industry every quarter. The recognised Legal Influencers consistently…
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Lexology | Global | 23 Feb 2022

How law firm partners can win new clients with a winning content marketing strategy

Law firm partners are constantly looking at ways that they can win new clients - and a winning content marketing strategy is one of the ways that…
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Lexology | Global | 14 Feb 2022

How law firms can overcome content marketing challenges

Content marketing in 2022 is a whole new world, with the evolving landscape of how people are consuming information and the increased amount of…
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