This guide will assist in-house counsel, private practice lawyers and sales and marketing departments when reviewing online sales and marketing agreements. Taking time and investing resources at the outset is a key part of the contracting process, so that you fully understand everything you and your business are signing up to. This enables you to fully assess the implications of the contract terms, conduct a proper risk assessment and assess organisational requirements under the contract. Undertaking reviews of online sales or marketing agreements means contractual negotiations are likely to be conducted more efficiently and help to avoid potential pitfalls later.
