The Data Security and Breach Notification Act of 2010 (S. 3742) made its debut before the Senate Committee on Commerce, Science and Technology on August 5. As introduced by Committee Chairman John D. Rockefeller (D-WV) and Sen. Mark Pryor (D-AR), the bill would require companies and not-for-profits to establish security measures to protect the personal information of consumers, notify both the Federal Trade Commission and affected individuals in the event of a security breach, and provide affected individuals with free credit reporting and identity theft services. Businesses already in compliance with similar regulations (such as rules under the Health Insurance Portability and Accountability Act) would be deemed in compliance with the new regulations. S. 3742 joins several similar bills pending before Congress, with none anywhere close to final passage. These include the Personal Data Privacy and Security Act of 2009 (S. 1490), approved by the Senate Judiciary Committee, the Data Security Act of 2010 (S.3579), introduced in the Senate Banking Committee, and the Data Accountability and Trust Act (H.R. 2221), approved by the House and referred to the Senate last December.