Choice Australia (GECA), an independent, not-for-profit organization that focuses on developing sustainable goods and services, has added a new environmental standard to its eco-labeling program to cover personal care products such as soaps, shampoos, oral hygiene products, skin care, cosmetics, and deodorants. Created in response to increasing consumer concerns about the use of palm oil, toxic chemicals and greenwashing in personal care products, GECA reported that the new standard was developed following “extensive consultation” and a public comment period.

Among other things, the new standard includes measures to (i) advance the use of sustainable palm oil; (ii) limit the use of volatile organic compounds; (iii) prohibit purportedly hazardous substances such as “carcinogens, nanoparticles and sensitisers”; (iv) ensure that environmental claims are verified to discourage greenwashing; and (v) minimize production waste and promote environmentally friendly packaging. See Good Environmental Choice Australia News Release, June 19, 2013.