This week, the Federal Trade Commission (FTC) announced its 100th Do Not Call enforcement action since the founding of the National Do Not Call Registry in 2003. The FTC alleges that the company involved placed robocalls to numbers on the National Do Not Call registry. In these calls, the company allegedly impersonated the FTC and used the promise of help securing refunds connected to recent FTC enforcement actions to convince consumers to provide personal and bank account information.
The enforcement action demonstrates the FTC’s continued attention to violations of Do Not Call regulation and the Telemarketing Sales Rule, as well as the FTC's efforts to stop illegal commercial robocalls.
It is also a good reminder for marketers to examine and, if needed, update their Do Not Call policies and procedures to ensure compliance.
Click here to read the FTC’s press release announcing the enforcement action and to view the FTC’s complaint.