On December 13, 2008, new stricter Irish regulations (Statutory Instrument No. 526 of 2008) came into force in connection with unsolicited electronic communications and direct marketing. The Irish Data Protection Commissioner welcomed the new regulations, which impose greater penalties for noncompliance. Amongst the changes introduced by the new regulations are: (1) maximum fines of up to €250,000; (2) the creation of an indictable offence for breaches relating to unsolicited communications; (3) provisions for the prosecution of individual officers of a corporate organization, regardless of whether or not proceedings are brought against the organization itself; and (4) the sender of the electronic communication will have to prove that the subscriber gave prior consent (shifting of the burden of proof). The Regulations are available here