OFT has published guidance on notification of names for inclusion in consumer credit licences, and on names that may be misleading or otherwise undesirable. The guidance explains:

  • what firms should notify to OFT, including names used in connection with licensable activities or domain names;
  • OFT's approach to misleading or undesirable names, including "controlled names", for which other entities including FSA have the regulatory lead on approval; and
  • guidance on OFT's likely attitude to certain notifications and its enforcement approach.

(Source: OFT Gives Guidance on Misleading Names)