Trademarks, as we know, are the face of any brand. Naturally, something so prominent needs to be chosen carefully, lest the brand or business be stuck with an unfortunate trademark. On this BFM89.9 Marketing Mojo podcast, Vincent Teh, Assistant Manager of the Trademarks & Designs Division at KASS, shares the art of selecting the best trademarks from both a legal and marketing perspective.
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