Everything DM Ltd (EDML), based in Stevenage, has received a fine of £60,000 from the Information Commissioner's Office (ICO) for sending 1.42 million nuisance emails to prospective customers on behalf of its clients.
Between May 2016 and May 2017, EDML sent emails on behalf of its clients for a fee via its direct marketing tool, Touchpoint.
Those emails gave the impression clients had sent them directly, and EDML was unable to prove the recipients had ever agreed to receive the marketing emails from either itself or its clients.
The ICO investigation found that EDML had failed to take reasonable steps to ensure the data complied with the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECRs).
EDML has also been issued with an Enforcement Notice requiring then to comply with the PECRs in the future.